THE BOOK OF LISTS: The 10 best UK posters
campaignlive.co.uk, Friday, 19 December 2003 08:30AM
1. Volkswagen: Volkswagen's advertising has developed a reputation for showing off essential features of its models. 'Elepump' marks a distinct change and saw BMP DDB scoop gold for the Best Individual Poster at the Campaign Poster Awards 2003.
Agency: BMP DDB
Art director: Justin Tindall
Writer: Adam Tucker
2. Land Rover
"Maasai" is more of the bold and rewarding branding communication that we have come to expect from Land Rover and its agency, Rainey Kelly Campbell Roalfe/Y&R. The poster's powerful concept stands head and shoulders above the competition. As with "elephant" and last year's "hippos", which picked up the Best Individual Poster award at the Campaign Poster Awards 2002, it's a nice, straightforward idea - the kind that works best on posters. The campaign was also named the winner of this year's Campaign's Readers' Award for Best Poster to boot.
Agency: Rainey Kelly Campbell Roalfe/Y&R
Art director: Jerry Hollens
Writer: Mike Boles
You would have had to be marooned on a distant planet this year not to have noticed five's posters featuring the many faces of Michael Jackson. Jackson has done most of the hard work himself thanks to his investments in cosmetic surgery. But it still needed TBWA\London to come along and add a few choice words to turn these disturbing images into telling posters.
Art director: Bil Bungay
Writer: Trevor Beattie
4. Carling Extra Cold
This is a typically confident and edgy approach from one of the leaders in the draught lager market. These executions each deliver a clever pun on the meaning of the word "cold", depicting scenarios in which someone has acted in a heartless fashion. It's difficult not to notice these posters, which have no doubt raised many a wry smile.
Agency: Leith London
Art director: John Messum
Writer: Simon Bere
You didn't think it was possible to smell the sea through the London smog, but these posters are proof it can happen. Simple, strong lino-cut illustrations bring the seaside to town. "Beer from the coast" encapsulates the idea perfectly.
Agency: Campbell Doyle Dye
Art director: Dave Dye
Writer: Sean Doyle
6. Ben & Jerry's ice-cream
This campaign continues the "homemade" strategy developed by Fallon. In "dollops" and "marshmallows", once again great use of colour and typography captures the homemade idea in a simple but appealing way. Why mess with something when it works so well?
Art director: David Masterman
Writer: Ed Edwards
7. Silk Cut
This ad will go down in history as being the swansong ad for Silk Cut cigarettes. But it also deserves a mention for simply being a great poster of a fat lady singing her heart out, with that well-established play on the words "cut silk". The stylish imagery that has made Silk Cut famous throughout the years will remain on cigarette packs, but life will never be the same again.
Agency: M&C Saatchi
Art director: Justin Bussell
Writer: Merlin Sinclair
This poster highlights the plight of battery hens in a simple but very effective way. It skillfully conjures up a picture of what a chicken's sad life is like in an uncomplicated way, without using the typical horrific images.
Agency: Abbott Mead Vickers BBDO
Art director: Matt Doman
Writer: Ian Hartfield
Ogilvy scooped a double whammy in the Best Travel or Leisure section of the Campaign Poster Awards 2003, snatching the silver and a commendation with these playful posters. The uncomplicated design and inspired fooling around with the notion that letters equal points which equals winning come together in a campaign that can run and run.
Agency: Ogilvy & Mather
Art director: Shish Patel
Writer: Sam Oliver
M&C Saatchi showed the world that the outdoor medium can be used in an original and highly visible way with these award-winning bus backs for the AA.
Agency: M&C Saatchi
Art director: Fergus Fleming
Writer: Simon Dicketts
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This article was first published on campaignlive.co.uk
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