THE BOOK OF LISTS: The 10 Most awarded international agencies
campaignlive.co.uk, Tuesday, 16 December 2003 12:00AM
1. BBDO Worldwide: 136 awards
Its philosophy "the work, the work, the work" rang true for the second year in a row, with agencies from 24 markets winning awards. AMV BBDO, the tenth most-awarded individual shop, played the biggest part with consistently brilliant print work for The Economist among others. Almap/BBDO Sao Paulo, Cannes' agency of the year in 2000, was also showered with plaudits, including work for the controversial Brazilian magazine Veja.
2. TBWA: 130 awards
TBWA records its highest ever rank, creeping past Saatchis into second. For this, the network has its Paris office to thank. TBWA\Paris is the second most-awarded shop in the world, after Crispin Porter & Bogusky of Ikea "lamp" fame. Its print campaigns for Sony PlayStation pushed the network up the table.
3. Saatchi & Saatchi: 110 awards
Saatchi's slips into third, but with some eye-catching individual efforts. Del Campo Nazca Saatchi & Saatchi Buenos Aires jumped from 40th to seventh most-awarded agency. A charming print campaign for Buenos Aires Zoo has made a name for the Argentinian hot shop. F/Nazca Saatchi & Saatchi ranks 19th, up from 28th in 2002.
4. DDB Worldwide: 107 awards
DDB falls from the top three for the first time. Highest ranking shops are BMP DDB and Downtown Partners DDB of Toronto, neck-and-neck in 15th. BMP scooped a press and poster Grand Clio for its Harvey Nichols campaign.
5. Leo Burnett: 90 awards
Holding steady in fifth, but 2001, when Leo Burnett topped the chart, must seem a long time ago. Three offices chipped in with almost equal weight in awards. Leo Burnett Prague won most: ten - three TV gongs and seven in print. And the London and Chicago offices both landed nine. Among the most memorable was Leo Burnett Chicago's TV campaign for Toys 'R' Us.
6. Lowe: 77 awards
Like Leo Burnett, Lowe is treading water compared with last year's performance. Lowe London is by far the network's shining star, winning 16 major gongs last year making it the 14th most-awarded agency in the world. True to form, its work for Stella Artois was reassuringly effective, winning handsomely with "doctor". The next best performer was Lowe Agulla & Baccetti Buenos Aires, an impressive ninth last year, but down to 29th in 2003.
7. J. Walter Thompson: 51 awards
A year to be proud of for the WPP network. The Bangkok office tops the JWT pile, a lofty 11th in the individual agency league with 19 major awards this year - 17 for TV campaigns, two for print - including memorable work for the Thai brand Adams Chiclets Stick. JWT Buenos Aires is the network's next most-prized shop, with eight awards.
8. Ogilvy: 51 awards
Up a place on last year, Ogilvy won 16 awards for TV campaigns and 35 for print. Its Mexican office landed the most accolades, ranked 44th in the agency league table. Ogilvy & Mather Frankfurt flew the flag in Europe, taking a gold Lion for its print campaign for the rum brand Flor De Cana. Ogilvy Barcelona was a finalist at Cannes and a Bronze winner at FIAP for "The hunting season" for Navarra wine.
9. McCann-Erickson: 42 awards
Notching up 42 awards this year, McCann hogs the number nine spot it held last year. Its Eastern European shops won a raft of awards at this year's Golden Drums (Eastern Europe's Cannes) particularly with some amusing work for Nurofen by McCann Poland.
10. Euro RSCG: 33 awards
The Havas network sneaks into the top ten after a year away, displacing Young & Rubicam, relegated from the "premiership" for the first time. Euro's promotion is mostly down to the creative guile of Euro RSCG MCM Milan (which produced "the sculptor" for Peugeot) and arguably its flagship agency, BETC Euro RSCG in Paris. BETC's sublime print work for Air France was praised.
- Source: The Gunn Report 2003, which combines the winners' lists from the most important award shows, everywhere in the world. www.gunnreport.com.
This article was first published on campaignlive.co.uk
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