THE BOOK OF LISTS: The 10 Best quotes of 2003
campaignlive.co.uk, Tuesday, 16 December 2003 12:00AM
1. Tim Lindsay
The president of Lowe & Partners Worldwide belittled the resignation of Jonathan Rigby, Lowe's head of account management, to become the managing director of Banks Hoggins O'Shea/FCB: "It's always flattering when an agency draws from the ranks of our middle managers for its managing director."
2. Matthew Bull
However, a couple of months later, the Lowe chief executive, as he outlined his vision for the agency, nobly declared: "It's about time we stopped making disparaging public comments about our people."
3. Matthew Bull
But it wasn't long- four days, in fact - before he forgot his noble intention and began slating his employees in the press. "I don't think Joanna is right to lead the planning department and neither does she," he said, following his decision to replace Joanna Bamford as the planning director with her deputy, Russ Lidstone. Oooops.
4. Rupert Howell
Announcing the arrival of The Growth Organisation in April, Howell penned some disparaging theories on traditional holding companies in a Campaign Essay: "I'm afraid that the conventional structure of holding companies reveals the primacy of the shareholder, as they are little more than vehicles for financial engineering ... the organising principle is the creation of value for the shareholder, not the client." We're sure he's changed his views, now that he works for McCann-Erickson, the most client-focused network on the planet.
The Swedish directors collective, on the departure of one of its members, Ulf Johansson: "Some people have commented that if Traktor are the Seven Dwarves, then Grumpy has left. We don't agree. Ulf is a great guy and an intuitively talented director. We wish him luck on his new expedition. As our favourite, Cat Stevens, would sing: 'If you wanna leave, take good care. I hope you have a lot of nice things to wear. But then a lot of nice things turn bad out there. Oh baby, it's a wild world.'"
6. GlaxoSmithKline's spokesperson
A vomit-inducing attempt at a hip introduction to the TV campaign featuring the "squeeza geeza" to launch Ribena in sports bottles: "The 'ansome little pulla squeeza is gonna fly with tha punters. Blimey! Maximum respect fer Ribana. 'Nuff said!"
7. Paul Grubb
DFGW's creative director, on the agency's new strategy for Red magazine: "We liked the idea, which was perfectly summed up by one of the magazine's readers, that you might lose your job and your parents might die, but it is still nice to look at shoes."
8. Rupert Howell
Never famed for his modesty: "I fucking invented media strategy."
9. Sir Martin Sorrell, chief executive, WPP Group
"We are climbing further out of the bath," Sorrell said when he announced the company's third-quarter results. His bath-shaped recession analogy was laughed at a couple of years ago, but has evolved into the most widely accepted model of the downturn.
10. Michael Winner
On the politics behind his capture of the Esure account: "You could see from the minute he entered my private cinema that Greg Delaney was against me. He thought it impertinent that anybody else should write commercials. He was more than defensive. He was abusive." He spoke for an entire industry.
This article was first published on campaignlive.co.uk
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