NEWS: Review

campaignlive.co.uk, Friday, 06 December 1996 12:00AM

Samantha Smith, the former Burger King marketing director whose post was axed three months ago, is joining Demon Internet as its marketing director. Smith will overhaul marketing and customer service at Demon, which faces a threat from the recently launched VirginNet. She replaces Martin Lester, whose future role with Demon is unconfirmed. Marketing

Samantha Smith, the former Burger King marketing director whose post was

axed three months ago, is joining Demon Internet as its marketing

director. Smith will overhaul marketing and customer service at Demon,

which faces a threat from the recently launched VirginNet. She replaces

Martin Lester, whose future role with Demon is unconfirmed. Marketing



Autoglass has replaced its marketing and planning director, Alistair

Clark, with Nicola Potts, who joins from its parent company, Belron.

Clark left last month after a dispute with the managing director, Gary

Luber. Potts will review Autoglass’s marketing operations, including the

pounds 3 million advertising account currently held by BMP DDB.

Marketing



Britvic has run into controversy over trying to use Paul Gascoigne’s

alleged wife-beating to promote its energy drink, Red Card. Britvic has

used a picture of a crushed Red Card can with the strapline: ‘You can’t

beat a Red Card, Gazza.’ Gascoigne’s lawyers have contacted Britvic to

demand damages, an immediate end to the campaign and a promise that it

will not use the word ‘Gazza’ in future commercials. Sunday

Telegraph



TBWA Direct and Payne Stracey have merged to create a new company, which

will retain the name TBWA Direct and will have combined billings of

pounds 33 million. Payne Stracey has a share of BT business and TBWA is

a roster agency with BT Business in Spain and Holland. Both companies

work for Nissan. Marketing



The Credit Suisse Group banking corporation has appointed Euro RSCG Wnek

Gosper to create a pounds 5 million global corporate campaign to unite

the sections of the company: its Credit Suisse operation based in

Switzerland; its US division, Credit Suisse First Boston; and its asset

management and private banking interests. Euro RSCG’s win came after a

three-way pitch involving TBWA and McCann-Erickson. Marketing Week



ITV’s Blind Date is to be sponsored for the first time by the holiday

company, Going Places. Going Places wants to reposition itself as ‘the

holiday matchmaker’ and is expected to use this theme in its

advertising. The company will feature in the opening and closing credits

although exposure will be restricted should contestants win holidays

abroad. Marketing



Safeway is to launch a debit card in conjunction with Abbey National in

spring 1997. The ABC Bonus card will be accepted at more than 70,000

outlets which accept the Visa Electron card and can also be used in

other retail chains such as Toys ‘R’ Us, W. H. Smith, Granada, Virgin

and C&A. Financial Times



British Gas is searching for its first group marketing director in an

attempt to rid itself of its negative image. The position will carry a

basic salary of up to pounds 200,000. The move follows a restructure by

the British Gas executive director, Roy Gardner. Marketing



Todd Martin, vice-president for marketing for PepsiCo Restaurants

International, is moving to the company’s Dallas offices to handle a

global branding and advertising campaign for Pizza Hut. Martin was

responsible for launching the stuffed-crust pizza in Europe and the

Middle East and also for its move to pan-European advertising.

Marketing



Andrew Williams, account director at Saatchi and Saatchi and part of the

team that created the ‘kerching’ campaign for Visa Delta, has been

appointed by Prudential to head its advertising when the company moves

into banking next year. Williams will report to Peter Stevens, marketing

director of Prudential’s banking division, and Mike Tildersley,

recently promoted from marketing communications director to marketing

director for assurance. The hirings finalise Prudential’s marketing

line-up after its split into separate assurance and banking divisions.

Marketing



This article was first published on campaignlive.co.uk

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