Media-only business Performance League

campaignlive.co.uk, Friday, 06 December 1996 12:00AM

Manning Gottlieb’s tenure at the top of the table didn’t last - despite the fact that it picked up pounds 2 million worth of new business from Virgin Express this month and hasn’t lost an account since June.

Manning Gottlieb’s tenure at the top of the table didn’t last - despite

the fact that it picked up pounds 2 million worth of new business from

Virgin Express this month and hasn’t lost an account since June.



Our new league leader, BMP DDB, has an equally good track record (it

hasn’t lost an account since May) and had a blinder this month, pulling

in Barclaycard Direct (pounds 6 million), Autoglass (pounds 2 million)

and Dremel Power Tools (pounds 2 million) among others. TMD Carat,

having been shunted from the top last month by MGM, is hanging in at

number two with its sizeable pounds 4.7 million Tambrands win.



This month, John Ayling and Associates finally makes it into the top ten

thanks to its pounds 6 million Orbis Publishing win. One new brand name

to appear in the table is Banks Hoggins O’Shea. After setting up a

separate media department last month it has pulled in two high-spending

accounts, the Referendum Party (claimed pounds 13 million) and, more

recently, Kingsbury Interiors (pounds 1.7 million).



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NOVEMBER 1996

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Rank  Rank  Agency           Latest            Total    Total     Net

this  last                   account gain     billings billings billings

month month                                    gained   lost     gained

                                              pounds   pounds   pounds

                                                 m        m        m

1     3    BMP DDB          Dremel Power Tools 62.0*    13.0     49.0*

2     2    TMD Carat        Tambrands          51.8*     4.4     47.4*

3     1    Manning Gottlieb Virgin Express     42.0*     1.0     41.0*

           Media

4     4    The Media        Midland Mainline   33.5        -     33.5

           Business

5     5    Motive           Bauer              30.0      1.4     28.6

6     7    CIA Medianetwork Schwarzkopf        40.0*    16.0     24.0*

7     6    Optimedia        Ralph Lauren       33.6*    12.5*    21.1*

8     9    Universal        Wimpey Homes       21.0*       -     21.0*

           Manchester

9    14    John Ayling and  Orbis              33.1*    15.5     17.6*

           Associates

10     8    MBS Media        Pocket Phone Shop  19.0      2.1     16.9

11=   12    The Media Centre Nordic Track       24.0*     7.6     16.4*

11=   10    TMD Manchester   Little Chef        16.4        -     16.4

13     -    Banks Hoggins    Kingsbury          14.7*       -     14.7*

           O’Shea           Interiors

14    11    Mediapolis       P&G Vidal Sassoon  19.8      7.3     12.5

15    15    BBJ Media        Ocean Spray        20.9     10.0     10.9

           Services

16    18    Booth Lockett    Punjana            10.7*     0.2     10.5*

           Makin

17    13    Frontline Media  BBC Consumer       10.3*     0.4*     9.9*

                            Publishing

18    16    New PHD          Granada Rentals    12.6      3.0      9.6

19    20=   PHD Compass      Hammonds Furniture  9.5*       -      9.5*

20    17    20/20 Media      Warner Bros         9.0        -      9.0

21    19    Total Media      Endsleigh Insurance 8.2        -      8.2

                            Services

22    20=   The Media Factor Telegraph           8.0        -      8.0

23    22    The Network      Eidos Interactive   6.2        -      6.2

24    24    Media Campaign   Aldi                4.8      1.0      3.8

           Services

25    25    MediaCom         Sterling Health     6.0      2.4      3.6

26    26    Butler Lutos     Maples Stores       3.2        -      3.2

27    27    Initiative       Interflora          5.1      2.8      2.3

28     -    The Media        Sofa Company        1.4*       -      1.4*

           Business North

29    28    Zenith Media     CMT                19.8     18.6      1.2

30    29    Just Media       Compuserve          0.7        -      0.7

SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since)

*Amended figures. Queries to Claire Beale on 0171-413 4294

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This article was first published on campaignlive.co.uk

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