1999 FACES TO WATCH: Campaign profiles 16 young industry professionals who represent the next generation of agency, media and media-owner stars. Francesca Newland explains what it is that sets them apart from their peers

Yes, it’s time once again for adland’s bright young stars to swagger into their boss’s office and demand a huge pay rise. These are the people, aged 30 or under, who are on course to rise to the very top of their fields.

Yes, it’s time once again for adland’s bright young stars to

swagger into their boss’s office and demand a huge pay rise. These are

the people, aged 30 or under, who are on course to rise to the very top

of their fields.



Selection is based on the views of Campaign staff and their contacts -

although some agencies, curiously, are loathe to name names. They fear

poaching, perhaps, or that they will undermine the hard work of the many

by highlighting the stars.



Keep a close eye on these faces, the future of the industry lies in the

hands of these precocious tykes.



JEREMY SAMWAYS 26 - Craik Jones Watson Mitchell Voelkel



Samways is Campaign’s first Face to Watch from the direct marketing

industry. He started his career at Barraclough Hall Woolston Gray then

moved to the client side, joining The Independent as part of team which

relaunched the daily and Sunday editions. He joined Craik Jones as an

account manager just over a year ago where he has run relationship

marketing campaigns for the Rover Group and First Direct. He has also

taken on a key role in new business. Simon Kershaw, a creative director

at Craik Jones, calls him ’the consummate account handler and our best

suit at running pitches’.



JO WEBB 30, JAYNE MARAR 31 - Bartle Bogle Hegarty



Having worked in a Waterstone’s book shop while on placement, Marar and

Webb are known at the agency as ’the Bronte sisters’. The two were

introduced to each other by a headhunter, having split from the partners

they met straight after college. Between jobs at KHBB and DMB&B they did

placements at various agencies, and joined BBH on a six-week placement a

year ago. On the last day of that placement, the executive creative

director, Bruce Crouch, offered them a permanent job. He says: ’They

have a considered, intelligent approach. They’re young but experienced

in life.’ Their work at BBH has included the One2One ’Manawa’ ad, a

global press campaign for Salvatore Ferragamo and the Selfridges ’beauty

hall’ posters.



NEIL GOODLAD 26 - TBWA GGT Simons Palmer



Having completed a degree in marketing at Strathclyde University, this

down-to-earth Scot went on to work for two years at the university’s

Centre for Social Marketing.



Here he investigated youthful opinion on social issues such as smoking

and Aids for various clients, including the Health Education Board for

Scotland. In April 1996 he joined Simons Palmer as a planner, where he

worked on Nike, and has survived the subsequent mergers to emerge as the

chosen face to watch of Carl Johnson, TBWA’s chief executive. Johnson

says: ’You know what action to take after he’s finished talking.’



STEVE BIGNAL 26 - MediaVest



’His head is so big that when he goes go-karting he has to get a special

helmet,’ is what Nick Theakston, MediaVest’s broadcast director, says of

Bignal. If his head is big, it’s with reason: as an associate director

he runs TV buying for Scottish Courage, one of the agency’s most

demanding accounts. Despite Bignal’s taste in football (he supports

Luton Town), Theakston has a lot of faith in him: ’He’s young to be an

associate director and he runs an important piece of business.’ Among

his achievements was the first sponsored ITV weekend for Foster’s. He

did placements at Zenith with his brother, Mark, while at Newcastle

University and was offered a full-time job when he graduated. He stayed

for two years before leaving for MediaVest four years ago.



RINGAN LEDWIDGE 27 - The End



The problem with recommending directors as future advertising stars is

that so many of the good ones go to Hollywood. This is likely to be an

option for Ledwidge, the man who put the drama into VW’s ’Tai-chi’ ad.

He completed a graphic design course at Ravensbourne School of Design in

1993, then went off to the Gaza Strip to be a photo journalist.



He joined Work on his return and ’cobbled together’ a Guardian film for

Leagas Delaney. In 1996 he signed with Tank Films where he worked on St

Luke’s ’happy bits’ ad for Boots. He has alternated his ad work with

various pop promos, and in 1997 he was shortlisted as best debut

director at the Music Video Producers Association for his Unbelievable

Truth promo. The End’s managing director, Julia Reed, says: ’He is

always fresh - his ideas stand out.’



TOM VAUGHAN 28 - HLA



Vaughan didn’t go to film school, instead he learned the ropes from the

other side of the lens, growing up as a child actor - though he refuses

to reveal what he has appeared in. With a short film for Levi’s called

’still buzzing’ on his reel, he turned up at HLA and was given a job

just over a year ago. Helen Langridge, HLA’s founder, says: ’He has

taken off like a rocket. He is getting a lot of work because he is great

with performance.’ His first job was Radio 1’s ’van boys’ ad with St

Luke’s, for which he won best newcomer at the Creative Circle awards.

Since then he has done Birds Eye’s ’I fancy your mum’ with HHCL &

Partners, and the new Capital Radio and Yellow Pages ads for Abbott Mead

Vickers BBDO.



CASPAR THYKIER 24 - Abbott Mead Vickers BBDO



This Danish national so impressed the Volvo marketing department when he

worked with it during an Abbott Mead Vickers placement that the car

company wrote to the agency asking it to give him a job upon his

graduation.



With an MA in social anthropology from Edinburgh University under his

belt, the agency complied with Volvo’s request and offered Thykier a

position. He is now an account manager on Guinness and Volvo. Andrew

Robertson, AMV’s managing director, is highly enthusiastic about the

slick old-Etonian: ’He loves problems and he’s good at solving them. He

is great at managing people.’



DARREN BAILES 27, ALAN MACCUISH 27 - WCRS



This precocious duo were made associate board directors at the age of

26, having only worked at the agency for a year. ’Al’ was a nightclub

manager for a year before joining Faulds briefly and then WCRS two years

ago. ’Daz’ joined the agency at about the same time, six months after

completing an advertising and graphic design course at Berkshire College

of Art. Their first project together was the ’covered’ campaign for

Orange, which they wrote before they received the brief. Their Orange

’swimming pool’ commercial was in last year’s D&AD Annual and their

campaign for Butterkist Popcorn was shortlisted at Cannes last summer.

Rooney Carruthers, WCRS’s creative director, loves them: ’They are full

of ideas. If you knock them down, they come back the next day with a new

campaign idea.’



JED GLANVILLE 29 - BBJ Media Services



The high point of Glanville’s career to date was leading the successful

Cable & Wireless pitch for BBJ last year. He was subsequently elected to

the company’s board as a planning director in October. He joined the

agency as a graduate trainee in 1991, straight from Nottingham

University where he read economics. He now has responsibility for the

Bass Brewers, Cable & Wireless and Audi accounts. His reputation as a

fun-loving lad underlies his sharp business acumen and almost pied-piper

effect on clients and staff alike. Jerry Buhlmann, BBJ’s managing

director, has every faith in Glanville: ’The key to Jed’s success is his

ability to genuinely deliver coherent strategies and innovation in the

context of his client’s business needs and the creative process. His

strong grasp of all the important issues makes him massively

effective.’



LUCY JAMESON 27 - BMP DDB



’She’s useless - any other agency would be mad if they even contemplated

hiring her,’ Nigel Jones, BMP’s planning director, says. This is the

highest accolade - it’s driven by a fear of poaching. In true BMP

fashion, it’s the only agency Jameson has worked at. She began as a

graduate trainee more than five years ago having left Mansfield College,

Oxford. She worked on the original campaign for the Meat & Livestock

Commission, and is now on the London Transport and Marmite accounts.



NICK YOUNG 28 - Channel 5



He is called ’Youngster’ at the television station but it’s not just a

play on his surname: he is young to be a sales group manager, looking

after a portfolio of agencies as a frontline negotiator. Young’s first

job was at UK Gold, which he joined in 1993 as an assistant. Having been

promoted to account executive, he moved with Nick Milligan to join

Channel 5. Milligan, who is now Channel 5’s sales director, attributes

Young’s inclusion in Campaign’s Faces to Watch to his extreme

affability. He says: ’Nick is one of life’s great blokes. He is

extremely personable and has great talent. It is inevitable that he will

excel at whatever he chooses to do, but for now he is simply not allowed

to leave the team.’



VICKY JACOBS 27 - Euro RSCG Wnek Gosper



Jacobs is the newly appointed new-business director at Euro RSCG. After

graduating from Cambridge University with a degree in modern languages

and an MPhil in European Literature, she joined Bates Dorland in 1994 as

an account executive. As an account manager she was poached by Euro RSCG

in 1995, where she has been a board account director on Bass,

Haagen-Dazs and the Commission for Racial Equality. Brett Gosper, Euro

RSCG’s chief executive, says of her: ’Vicky is one of the brightest and

best of her generation so it made perfect sense to promote her to

new-business director where she can broaden her experience.’



CRISPIN BUTLER 27 - Young & Rubicam



’You know one day he’ll be in a big job somewhere,’ is what Young &

Rubicam’s chief executive, Toby Hoare, says of this young account

manager, who moved to adland from a job in global equities for Natwest

Markets in 1996.



He joined Y&R as a graduate trainee account handler and now works on the

Ford, Kronenbourg 1664 and United Airlines accounts.



He has already won two IPA awards, one for best team skills and one for

best team leader. Hoare is confident of Butler’s abilities: ’Crispin’s

quiet and unassuming manner can be misleading - he has an intelligent

approach to ads and what he says often shows maturity well beyond his

years.’



CATHERINE WARE 27 - Pearl & Dean



’Catherine’s a star. Everybody I talk to says she stands out,’ Pearl &

Dean’s managing director, Peter Howard-Williams, says. Reportedly

devoted to the film industry, Ware turned down several job offers from

other media owners. She joined Pearl & Dean as an English graduate from

Cambridge University, and has worked there for four years. She is now an

account manager. Howard-Williams says he’s most proud of her for

negotiating with New PHD to secure the BBC’s ’Perfect Day’ ad.



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