1XL teams with Polar for tailored native ads

1XL, the publisher collaboration, has partnered with Polar, the web publishing company, for its tailored native advertising needs.

1XL: a collaboration between Johnston Press, Newsquest, Independent News & Media, Archant and DC Thomson
1XL: a collaboration between Johnston Press, Newsquest, Independent News & Media, Archant and DC Thomson

1XL is a collaboration between Johnston Press, Newsquest, Independent News & Media, Archant and DC Thomson.

The deal means that the publishers will be able to "deliver tightly targeted native ad content with geographically-bespoke messaging" to its 26.1 million readers.

Scott Gill, the managing director at 1XL, said: "Our partnership with Polar re-enforces 1XL’s capabilities as a uniquely powerful solution for advertisers wishing to leverage an implicitly trusted environment and combine scale with geographical precision through the power of mass localisation.

"The partnership will deliver high-quality native ad content across the UK that communicates brand messaging highly effectively, while providing the same engagement and value to readers as quality editorial."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).