2 Sisters Food Group calls media review

2 Sisters Food Group is preparing to call a review of its £5 million media planning and buying business after parting ways with the incumbent, MediaCom.

2 Sisters Food Group: media review
2 Sisters Food Group: media review

The account, which includes the Goodfella’s pizza and Fox’s biscuit brands, has been handled by MediaCom since 2009.

Before that, the business was held by the Publicis Groupe-owned Equinox.

The review process follows a rumoured dispute over remuneration. MediaCom is believed to have resigned the business, but declined to comment.

2 Sisters manufactures meat products, ready-made meals and frozen foods for retailers such as Marks & Spencer, as well as under its own brands.

The company took on Goodfella’s and Fox’s, among other brands, when it acquired Northern Foods three years ago.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More