INTERACTIVE: Railtrack

By ROSS SLEIGHT, campaignlive.co.uk, Friday, 07 March 1997 12:00AM

Nestling among corporate information and details of industry partners in a classy and rather creatively designed site lies a potential Web-based ’killer app’. A searchable database of all UK train times.

Nestling among corporate information and details of industry

partners in a classy and rather creatively designed site lies a

potential Web-based ’killer app’. A searchable database of all UK train

times.



The ultimate test? It has to be 0345 484950 versus my keyboard. The

task?



Find the times for a London to Edinburgh sleeper on Friday night. The

results? The phone call took two minutes 14 seconds, the Website, one

minute 35 seconds. And before you cry foul, that is exclusive of the Web

being fired up. I’m still impressed, though, and it is now in my

bookmarks.



My only worry is that within an excellent corporate and

business-relations site, the consumer-oriented timetable database may

lie undiscovered. Gentle reader, please ensure that this doesn’t

happen.



Client Frances Aldridge, IT project manager

Brief Host Railtrack’s timetable on the World Wide Web as part of a

general corporate communications Website

Created by Clarity

Address www.railtrack.co.uk



This article was first published on campaignlive.co.uk

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