Yahoo! UK & Ireland to boost sales by doubling team

LONDON - Yahoo! UK & Ireland has doubled its sales staff and launched a new team to deal with traditional media agencies in an attempt to increase the use of online advertising in major brand campaigns.

Heading the strategic agency team is Stephen Haines, who joins from Viacom Outdoor where he was agency sales manager. He is joined by Richard Stokes, a former group account manager from Initiative Media, who takes the role of head of sales planning within the planning and strategy team. His team includes planners from ZenithOptimedia, Universal McCann, OMD and Initiative.

The strategic agency team was developed after a consultation by media expert Chris Marston, who was previously sales director at the Daily Star.

Alison Reay, national sales director of Yahoo! UK & Ireland, said: "We want our own sales operation to reflect that of traditional media companies by inputting our own strategists into the planning process, especially as we know that online is becoming increasingly important and effective for wider brand campaigns, in addition to traditional direct response."

Yahoo! said that in 2003, 62 of the top 100 advertisers booked on the site, compared with 40 in 2002.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More