Agency: Bartle Bogle Hegarty
By FRANCESCA NEWLAND, campaignlive.co.uk, Friday, 07 May 1999 12:00AM
The advertising industry picked up 18 out of 37 silvers handed out
on Wednesday evening at the 1999 British Design & Art Direction Awards.
The only gold winner - Apple Design Group’s iMac - was in the product
TBWA GGT Simons Palmer was a big winner in various categories. Its
Waterstone’s press campaign - with executions including ’quiet child’,
’can’t wait’, ’coffee clairvoyant’ and ’bedroom light’ - won silvers for
both copy and art direction.
TBWA landed a third silver for its Tate Gallery campaign, again in the
art direction category. Meanwhile, its ’double life’ TV and cinema
branding ad for Sony PlayStation - which won best commercial of the year
at the British Television Advertising Awards - picked up two craft
silvers: one for editing (by John Smith) and another for direction (by
Other UK winners included Lowe Howard-Spink - with its ’litany’ cinema
commercial for The Independent - and BMP DDB, which won two silvers for
its Volkswagen Polo work.
BMP picked up a silver in the press category for ’wedding’, and another
in the art direction section for the campaign that included ’fighters’,
’species’ and ’shells’.
But it was an evening in which US agencies also made their mark, landing
seven silvers. Cliff Freeman & Partners won three: one in the radio
advertising category for its ad for Hollywood Video’s Scream 2; and two
in the TV and cinema category for its ads for the internet service
The latter applied creative work unlikely to get through the censors in
One execution, ’cannon’, involved a gerbil being fired from a
Another, called ’band’, showed a pack of hungry wolves being set on a
high school band. ’Forehead’ featured children having their brows
Goodby Silverstein & Partners picked up two silvers in the radio
advertising category for Anheuser-Busch’s Budweiser brand. ’Selling out’
won in the scriptwriting sub-category, while the entire campaign - which
also included ’Louie’s’, ’summer’ and ’branch’ - was also a winner.
Ground Zero, another US agency, landed a silver in the TV and cinema
advertising category for its work for the sports channel, ESPN. One ad
depicted knowledge as a grey fluffy ball which is acquired and lost
depending on the amount of sport a sleepy man watches on ESPN.
The other US winner was Wieden & Kennedy of Portland, Oregon for its
Nike work. It picked up a silver in the TV and cinema category for
executions including ’marathon man’, ’meat’, ’Kordell’ and
Saatchi & Saatchi Australia was the only agency from outside the UK or
the US to land an advertising silver - for the special effects on its
’ladybird’ commercial for NRMA.
Meanwhile, Jonathan Glazer’s ’swim black’ ad for Guinness, through
Abbott Mead Vickers BBDO, scooped a silver for direction, and Saatchi &
Saatchi London’s ’torchlight’ ad for the Army won a craft silver for
Full details of the awards are available on D&AD’s website at
This article was first published on campaignlive.co.uk