TBWA and BMP DDB shine at D&AD

By FRANCESCA NEWLAND, campaignlive.co.uk, Friday, 07 May 1999 12:00AM

The advertising industry picked up 18 out of 37 silvers handed out on Wednesday evening at the 1999 British Design & Art Direction Awards. The only gold winner - Apple Design Group’s iMac - was in the product design category.

The advertising industry picked up 18 out of 37 silvers handed out

on Wednesday evening at the 1999 British Design & Art Direction Awards.

The only gold winner - Apple Design Group’s iMac - was in the product

design category.



TBWA GGT Simons Palmer was a big winner in various categories. Its

Waterstone’s press campaign - with executions including ’quiet child’,

’can’t wait’, ’coffee clairvoyant’ and ’bedroom light’ - won silvers for

both copy and art direction.



TBWA landed a third silver for its Tate Gallery campaign, again in the

art direction category. Meanwhile, its ’double life’ TV and cinema

branding ad for Sony PlayStation - which won best commercial of the year

at the British Television Advertising Awards - picked up two craft

silvers: one for editing (by John Smith) and another for direction (by

Frank Budgen).



Other UK winners included Lowe Howard-Spink - with its ’litany’ cinema

commercial for The Independent - and BMP DDB, which won two silvers for

its Volkswagen Polo work.



BMP picked up a silver in the press category for ’wedding’, and another

in the art direction section for the campaign that included ’fighters’,

’species’ and ’shells’.



But it was an evening in which US agencies also made their mark, landing

seven silvers. Cliff Freeman & Partners won three: one in the radio

advertising category for its ad for Hollywood Video’s Scream 2; and two

in the TV and cinema category for its ads for the internet service

provider, outpost.com.



The latter applied creative work unlikely to get through the censors in

the UK.



One execution, ’cannon’, involved a gerbil being fired from a

cannon.



Another, called ’band’, showed a pack of hungry wolves being set on a

high school band. ’Forehead’ featured children having their brows

tattooed.



Goodby Silverstein & Partners picked up two silvers in the radio

advertising category for Anheuser-Busch’s Budweiser brand. ’Selling out’

won in the scriptwriting sub-category, while the entire campaign - which

also included ’Louie’s’, ’summer’ and ’branch’ - was also a winner.



Ground Zero, another US agency, landed a silver in the TV and cinema

advertising category for its work for the sports channel, ESPN. One ad

depicted knowledge as a grey fluffy ball which is acquired and lost

depending on the amount of sport a sleepy man watches on ESPN.



The other US winner was Wieden & Kennedy of Portland, Oregon for its

Nike work. It picked up a silver in the TV and cinema category for

executions including ’marathon man’, ’meat’, ’Kordell’ and

’rejection’.



Saatchi & Saatchi Australia was the only agency from outside the UK or

the US to land an advertising silver - for the special effects on its

’ladybird’ commercial for NRMA.



Meanwhile, Jonathan Glazer’s ’swim black’ ad for Guinness, through

Abbott Mead Vickers BBDO, scooped a silver for direction, and Saatchi &

Saatchi London’s ’torchlight’ ad for the Army won a craft silver for

sound design.



Full details of the awards are available on D&AD’s website at

www.dandad.org.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs