20:20 London has been stripped of its two Campaign Direct silver awards for its CSI: New York campaign for five, after the Advertising Standards Authority upheld complaints against it.
As a result Rapier, previously commended for its "error letter" campaign for Telewest, has been awarded the silver in the Best Media and Entertainment Campaign category.
Craik Jones Watson Mit-chell Voelkel now wins the silver in the Best Art Direction category, for it First Direct "sock" campaign. The sock pack, which aimed to show how much First Direct cares about its customers, contains a spare sock "to match the odd one in your drawer".
20:20 London's launch mailing for CSI: New York was the tenth-most complained about ad in 2005, with 197 complaints to the ASA. The mailing included a dossier, purportedly from CSI, indicating the recipient would be the next victim of the fictional "Carbon Copy killer".
The reallocation brings Craik Jones' tally of silvers to four. The First Direct "sock" campaign also won silver in the Best Financial, Corporate and Utilities category. The agency scooped a silver in the Best Automotive category for its Land Rover "bulldog" mailing, and its Virgin "expenses form" mailing won the Best Travel and Leisure prize.