Clark & Taylor joins BT roster agencies with retail account

By ALI QASSIM, campaignlive.co.uk, Friday, 07 August 1998 12:00AM

Clark & Taylor is believed to have muscled on to BT’s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops.

Clark & Taylor is believed to have muscled on to BT’s agency roster

with a brief to handle the pounds 3.5 million relaunch of its retail

shops.



Simon Clark, the agency’s chief executive, referred all inquiries to BT

which was unable to comment as Campaign went to press.



But industry sources say the agency has been given the nod after a pitch

against a number of undisclosed rivals.



The appointment is the culmination of a search that began earlier this

year by BT amid growing concerns that its stores have neither the image

nor the profitability of its high street rivals.



Agency pitches are believed to have included strategic recommendations

and creative executions.



This article was first published on campaignlive.co.uk

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