Hudson revisits Leagas Delaney

By HARRIET GREEN, campaignlive.co.uk, Friday, 07 November 1997 12:00AM

Tom Hudson, the former BST-BDDP creative director who left following last month’s merger with GGT, is returning to Leagas Delaney after a two-year absence.

Tom Hudson, the former BST-BDDP creative director who left

following last month’s merger with GGT, is returning to Leagas Delaney

after a two-year absence.



Hudson teams up with the US art director, Darryl McDonald, who recently

moved to London from Leagas Delaney’s San Francisco shop.



Hudson and McDonald will become the fourth pair of creative directors at

the agency, working alongside Tiger Savage and Mark Denton, Rob Burleigh

and Dave Beverley and Ian Farquhar and Will Ducker.



Hudson found himself without a clear future last month following the

creation of BDDP GGT, of which Trevor Beattie became overall creative

director (Campaign, 31 October). He left the agency two weeks after the

merger.



Hudson said: ’I didn’t want to be part of the merged agency and decided

to make a clean break of it. It’s always flattering to be asked to come

back somewhere and to be asked back to an agency as good as Leagas

Delaney is doubly flattering. The agency remains incredibly focused and

I will have the opportunity to work with Darryl, who is a class art

director. It was not a difficult decision.’



Hudson, an award-winning writer, joined BST from Leagas Delaney in

January 1996, replacing the former creative director, John Iles. During

his time at Leagas Delaney he helped to establish its fledgling US

office in Portland, Oregon, where he spent five months as part of a

heavyweight project team dedicated to the agency’s key Adidas

business.



He worked overseas for Bates in Japan between 1993 and 1994, and

established his reputation during a seven-year spell at Bartle Bogle

Hegarty, where he wrote the ’scoop’, ’cone’ and ’quiff’ press ads and

’face cream’ and ’gondola’ TV spots for Boddingtons.



McDonald joined Leagas Delaney’s San Francisco agency nine months

ago.



Before that he worked at Wieden & Kennedy, partnering Jim Riswold and

Jamie Barratt and working on its flagship Nike business.



Tim Delaney, Leagas Delaney’s executive creative director, said: ’We are

fortunate to have such a high calibre pair working together.’



This article was first published on campaignlive.co.uk

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