REVIEW: Marketing and advertising news in the week’s press

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 07 November 1997 12:00AM

J. Walter Thompson New York is restructuring its management following the unexpected resignation last week of its chief executive, Susan Gianinno, who announced her departure after disagreements with JWT’s chief executive, Chris Jones. Advertising Age

J. Walter Thompson New York is restructuring its management

following the unexpected resignation last week of its chief executive,

Susan Gianinno, who announced her departure after disagreements with

JWT’s chief executive, Chris Jones. Advertising Age



Richard Branson’s Virgin Group looks set to take on Whitbread’s David

Lloyd sports centre empire with a range of upmarket health clubs. The

first centre in Preston, Lancashire, will have the latest sport and gym

facilities as well as creches, home working rooms and restaurants. The

Mail on Sunday



The Guinness chairman, Tony Greener, has apologised to John Robb, his

counterpart at British Energy, the nuclear power generator, over a

Guinness poster that appears to malign the nuclear industry. Greener has

promised that the poster, which features the line, ’nuclear power is

completely safe, with no environmental problems’ next to a two-headed

fish, will not run again. The Scotsman



The Chelsea Football Club manager, Ruud Gullit, is starring in ads

wearing body-hugging black underwear to promote his range of men’s

clothing. The ads are to be placed on the back of London buses to

coincide with the launch of the clothing line next month. Daily Star



McVitie’s has signed GMTV’s fitness guru, Mr Motivator, to replace Jane

Asher as the face of its Go-Ahead brand. Mr Motivator, whose real name

is Derrick Evans, will feature in a pounds 5 million campaign through

Leo Burnett for the McVitie’s low-fat brand in the new year. The Sun



Daihatsu is to launch a full range of banking services including current

accounts and mortgages. It hopes to offer home, motor and travel

insurance, as well as credit cards by 1999 in conjunction with the Bank

of Scotland subsidiary, Capital Bank. Marketing



United Biscuits has appointed St Ivel’s head of strategic planning, Neil

Robinson, as marketing controller of its KP Foods crisp division.



Robinson, who will be responsible for an advertising budget of around

pounds 7 million, takes over from Andrew Christophers who is leaving to

become director of the marketing consultancy, Brand Genetics.

Marketing



National Savings has asked M&C Saatchi and at least one other agency to

advise on repositioning the brand ahead of an advertising pitch next

year. Four communications companies are helping with the project and

their findings will form the basis of the brief for the pitch. The

National Savings business was previously with HHCL & Partners but was

awarded last month on a caretaker basis to Walsh Trott Chick Smith.

General release



The organisers of the 1998 World Cup have sent out 200 letters to

advertising and promotion agencies threatening legal action if they

carry out ’parasite marketing’ campaigns during the competition. Legal

action will only be possible if a company uses a brand, logo or

competition mascot without authority. Marketing Week



London International Group, the manufacturer of Durex condoms, has

appointed Patrick Legrand, the Tambrands vice-president of sales and

marketing, to oversee global marketing of the Durex brand. Legrand will

spearhead the company’s new centralised global marketing strategy and

will control a budget of around pounds 25 million. Marketing Week



Christine Walker, the Walker Media chief executive, has agreed to abide

by the terms of her contract with her former employer, Zenith Media,

after both sides settled their legal action. The agreement means Walker

will be prevented from approaching former clients and staff for the next

12 months although a list of clients and ex-clients has been drawn up by

Zenith that will not be covered by any restrictions. General

release.



This article was first published on campaignlive.co.uk

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