Banks Hoggins’ Virgin work introduces games addict

By EMMA HALL, campaignlive.co.uk, Friday, 07 November 1997 12:00AM

Banks Hoggins O’Shea reveals its first television work for Virgin Interactive Entertainment later this month.

Banks Hoggins O’Shea reveals its first television work for Virgin

Interactive Entertainment later this month.



The commercial is a home video-style portrayal of a fanatical games

addict. The man, sitting in a darkened room, announces to his camcorder

that he is making a film as a record so that people will know what has

happened to him since he began playing the Lands of Lore II.



He announces: ’I am Luther ... I have this cursed ability to change

shape ... heaven help anyone who’s near me when I become this

thing.’



As he rants to the camera, the lights suddenly go on, revealing that the

games addict is sitting in a store room, having been disturbed by a

cleaning lady who has come in with her mop and rubber gloves.



Jo Blundell, the account director on the business at Banks Hoggins,

said: ’The brief was to extend the game’s appeal to a wider audience

through the excitement of living the adventure for real.’



Banks Hoggins won the full-service account earlier this year (Campaign,

30 May) and pledged to drop the shock tactics used by its predecessor,

TBWA, which drew complaints for its executions. The Advertising

Standards Authority considered that one ad, which featured a bathtub

filled with blood, was ’beyond the bounds of acceptability.’



The film was directed by Chris Dada through the Directory, written by

David Alexander and art directed by Rob Fletcher. It breaks on 25

November on national TV.



This article was first published on campaignlive.co.uk

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