BBH poised for new-media drive with appointment of Walmsley

By CAROLINE MARSHALL, campaignlive.co.uk, Friday, 08 August 1997 12:00AM

Andrew Walmsley, the new-media manager at BMP Optimum, has been poached by Bartle Bogle Hegarty as its first head of digital media. He will report to the BBH creative director, John Hegarty.

Andrew Walmsley, the new-media manager at BMP Optimum, has been

poached by Bartle Bogle Hegarty as its first head of digital media. He

will report to the BBH creative director, John Hegarty.



The move is part of BBH’s strategy to develop a deeper understanding of

new media throughout its group companies - including its media arm,

Motive Communications, and its below-the-line agency, Limbo - rather

than set up a separate new-media division.



Charles Garland, the group development director at BBH, said: ’We’re not

setting up ’BBH Digital’ or anything like that. This will be a function

we will encourage the whole group to develop as a skill. We don’t want

to create a ghetto of interactivity.’



So far, BBH has handled new-media projects for Levi’s, Coca-Cola, Audi

and PPP.



Walmsley’s appointment follows the departure of Ed Bailey, the former

head of new-media production at BBH. Bailey left two months ago to

launch an IT consultancy for the specialist advertising accountancy

firm, Willott Kingston Smith.



Walmsley, who started at BMP in media eight years ago, has specialised

in interactive media, particularly digital television, for three

years.



He ran the agency’s involvement with the interactive TV trial conducted

by Cambridge Cable, the cable operator for East Anglia. BMP signed up in

1995 as the sole advertising agency with exclusive rights to the

trial.



Walmsley will continue to chair the Digital Marketing Group, which

represents 18 of the largest agencies, with the aim of promoting the

Internet and digital media and raising the profile of new media among

advertisers.



He said: ’BBH companies are already doing some work in new media. They

want to create an agency where the skills to exploit new media are found

throughout the company. I’ll be a force to bring it all together.’



This article was first published on campaignlive.co.uk

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