BMP appoints top HHCL account director for new-business initiative

By CLAIRE BEALE, campaignlive.co.uk, Friday, 08 August 1997 12:00AM

BMP DDB has poached one of HHCL & Partners’ top account directors to look after its Lurpak business and work on new business.

BMP DDB has poached one of HHCL & Partners’ top account directors

to look after its Lurpak business and work on new business.



Caroline Adams, 32, who was responsible for Tango and Sauza Tequila at

HHCL, worked on last year’s award-winning ’St George’ spot for

Blackcurrant Tango. She also worked on the agency’s recent controversial

ad for Sauza Tequila featuring a blind man.



Adams started her advertising career in 1989 when she joined Transformer

as a graduate trainee. A year later she joined Young & Rubicam where she

worked on various accounts including Heinz and Dairy Crest.



She was promoted to account director after she led a successful

worldwide pitch for Smirnoff. Adams took responsibility for the Walkers

Crisps, Courage and Kraft General Foods accounts.



In 1994, she joined HHCL & Partners to work on the Automobile

Association and McCain business and was part of the team that developed

the AA’s ’fourth emergency service’ campaign.



Peter Clay, the head of account management at BMP, said: ’It’s rare for

people to leave account management at BMP, so when I get the chance to

hire someone, I like to hire someone good. To find an account director

like Adams who has produced great work at every agency she’s been at is

fantastic, and I know she’ll do brilliantly at BMP.’



This article was first published on campaignlive.co.uk

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