Grey’s TV launch ad for Aquafresh brush gets sensuous look

By CLAIRE BEALE, campaignlive.co.uk, Friday, 08 August 1997 12:00AM

Grey is launching a toothbrush for Aquafresh next week, with a saucy national TV campaign.

Grey is launching a toothbrush for Aquafresh next week, with a

saucy national TV campaign.



In the 30-second spot for Aquafresh Flex Direct, entitled ’I am

curious,’ a man plays with the new brush while his girlfriend leans out

of the shower, mimicking its design features. As he flexes its

ball-joint, she languidly rolls her foot. As he bends its flexible neck,

she cranes hers.



MediaCom has booked a pounds 1.5 million campaign, putting the

commercial on air across the country on ITV and satellite.



The ad was created by the copywriter, Harry Shaw, and the art director,

Roger Manton. Hugh Harkness, at Harkness Sayers, directed.



’It’s more sensuous than overtly sexy,’ the account director, Caroline

Dean, said.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs