Griffiths was previously a strategic planner at WPP Group publishing agency The Forward Group and has held several other agency jobs at Carlson, Doner Cardwell Hawkins and NW Ayer Advertising in New York where she was a senior vice-president.
In the newly created role Griffiths will have ultimate planning responsibility for all clients including News International and COI's Security Industry Authority.
Mark Nohr, managing partner at Kitcatt Nohr, said: "As we've grown in the last year, we've recognised that we need to bring more resource to planning and we've looked long and hard for the right kind of person. With Amanda's US experience and time as planning director of ad and direct marketing agencies, as well as a senior client role, she has just the right kind of experience to deliver our integrated promise."
In addition to agency experience, Griffiths was director of marketing at management consultants Andersen Consulting and group business development director at marketing group Huntsworth.
Kitcatt Nohr has also announced that it has poached a creative team from WWAV. Claire Speedie has been appointed as copywriter and Laina Snook has been appointed as art director. They joined WWAV in January 2003 after a series of placements once leaving college.
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