NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign

campaignlive.co.uk, Friday, 08 November 1996 12:00AM

Epson has appointed DMB&B and the Media Centre to spearhead a return to television advertising after an absence of ten years, with a pounds 2 million pre-Christmas campaign for its colour printers.

Epson has appointed DMB&B and the Media Centre to spearhead a return to

television advertising after an absence of ten years, with a pounds 2

million pre-Christmas campaign for its colour printers.



The push for the computer peripheral manufacturer will run until 15

December on ITV, Channel 4 and satellite TV, including the new Computer

Channel.



The appointment has been under wraps since September, when DMB&B and its

media dependant triumphed against two unnamed agencies for the TV

creative work and TV buying. The incumbents, Dowell and Associates and

Total Media, will retain responsibility for print advertising.



Andy Byrd, the new-business director of DMB&B, said: ‘Epson was

looking for a full-service agency with experience in TV and brand

leadership.’



The campaign consists of one 30-second and one ten-second spot. The 30-

second ad uses striking visuals to convey the features a customer looks

for in a ‘photo-real’ image from a printer, such as colour-balance,

resolution and contrast. The ten-second piece points up a T-shirt

printing promotion.



The ads were written by Roger Holdsworth, art directed by Phil Rylance

and directed by Graham Fink through the Paul Weiland Film Company.



Epson is hoping raise its profile against its rivals, Hewlett-Packard

and Canon.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs