NEWS: Team Saatchi takes extended role in IT awareness project

campaignlive.co.uk, Friday, 08 November 1996 12:00AM

Team Saatchi has strengthened its links with the Department of Trade and Industry following the Government’s decision to extend a pounds 35 million, four-year programme to promote IT literacy.

Team Saatchi has strengthened its links with the Department of Trade and

Industry following the Government’s decision to extend a pounds 35

million, four-year programme to promote IT literacy.



The agency was originally retained last year to create and manage the

branding of the Information Society Initiative aimed at businesses.



Seeking to encourage take-up of information and communication

technologies by UK firms, it showed how technologies such as e-mail, the

Internet and video conferencing can help businesses improve their

competitive edge.



Now, following a Government press conference on Wednesday to launch the

Green Paper on technology, the agency has been briefed to create and

manage the ISI initiative as a single overall brand to be used in

business and consumer areas as well as the electronic delivery of

government services.



Sources suggest that government services may operate in future under the

catch-all banner of Government Direct.



This article was first published on campaignlive.co.uk

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