MEDIA: FOR THE RECORD

campaignlive.co.uk, Friday, 08 December 1995 12:00AM

Sky Television has announced a pounds 1 million Christmas promotion to celebrate the five millionth Sky customer in the UK. An ad campaign broke last week designed to attract new satellite subscribers. The three-week campaign combines national press and radio coverage plus below-the-line retail support.

Sky Television has announced a pounds 1 million Christmas promotion to

celebrate the five millionth Sky customer in the UK. An ad campaign

broke last week designed to attract new satellite subscribers. The

three-week campaign combines national press and radio coverage plus

below-the-line retail support.



Telegraph Newspapers has signed up the marketing independent, Cobbe

Smith Terris, to help identify and realise new revenue streams. From

January 1996, the Telegraph will offer advertisers the opportunity to

extend their communication via screen savers downloadable from the

Electronic Telegraph. For an additional premium, the Telegraph will

produce and feature the client’s advertising screen saver for a week on

ET.



Emap has sold its regional newspapers in Kent to the Adscene Group for

pounds 9.85 million. The package comprises 13 paid-for weekly titles,

including the Medway News, Thanet Gazette, East Kent Gazette and

Folkestone and Dover Herald Express. The titles have a total circulation

of 100,000 copies and contributed pounds 427,000 to Emap’s 1994/95

profits on sales of pounds 5.65 million.



The National Magazine Company has appointed Alison Pylkkanen as editor

of She magazine. Pylkkanen, who was deputy editor of Good Housekeeping,

replaces Linda Kelsey who stepped down last week due to ill-health. Tara

Barker, deputy editor of Company magazine, replaces Pylkkanen at Good

Housekeeping.



The Newspaper Society has set up a Broadcasting Bill unit to spearhead

the association’s lobbying of the Government’s plans for regulating

media ownership. It will provide a contact point for peers, MPs,

regional publishers and the media during the passage of the bill. The

unit will be headed by David Newell, the Society’s deputy director.


Telephone lines installed by cable operators have exceeded cable TV

connections for the first time, according to the Independent Television

Commission. In the last quarter, cable telephone lines reached 1.2

million, compared with 1.1 million cable TV subscribers.



Godfrey Mann, the chairman of TMD Carat, has resigned. Mann, who has

been with TMD since 1973 and was one of the original partners when the

agency went to the Unlisted Securities Market in 1985, has decided to

retire from full-time involvement with the company. He will continue as

a consultant for select clients.



Carling has launched Carling Net, the official Internet site of the

Carling Premiership (www.fa-carling.com). Fans following matches on the

Carling Net will receive pre-match reports, instant goal flashes, half-

and full-time results plus pictures straight from the game.



Videotron, London’s largest cable company, together with Carlton

Television and London Weekend Television, has relaunched the interactive

version of its flagship London News Network programmes, London Tonight

and After Five. The 87,000 London homes with Videotron’s interactive

delivery system, Videoway, will benefit from a new headline service on

the leading news stories of the day.



Barclaycard is to sponsor In Search of James Bond with Jonathan Ross,

the first one-off special ITV network programme to attract sponsorship.

The one-hour programme, produced by LWT, will be shown this Sunday at

10pm.



The Radio Authority has advertised its sixth regional licence for an FM

licence covering most of West Yorkshire, South Yorkshire and Humberside.

This is the largest local radio licence outside London and comprises at

least three million adults.



This article was first published on campaignlive.co.uk

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