LETTERS: UNFAIR CRITICISM; Don’t slag me off without a reason

campaignlive.co.uk, Friday, 08 December 1995 12:00AM

I am disappointed that Andrew Downes found it necessary to dismiss my opinions as ‘crap, bullshit and twaddle’ (Campaign letters, 24 November). I had hoped that any response would be rather more enlightening. Is ‘bullshit and twaddle’ really his only objective opinion?

I am disappointed that Andrew Downes found it necessary to dismiss my

opinions as ‘crap, bullshit and twaddle’ (Campaign letters, 24

November). I had hoped that any response would be rather more

enlightening. Is ‘bullshit and twaddle’ really his only objective

opinion?



My letter was in response to an article by Stuart Bull (which also

contained a ‘creature’ analogy). My comments were about agency

structures and attitudes. I believe that agencies should be looking at

complete communication between clients and their markets. I believe that

they should be willing to consider alternative uses of media and

challenge traditional advertising formats. Current examples include BT’s

payphone video with Dave Stewart, Radio 1’s ‘as it is’ film, and Rainey

Kelly Campbell Roalfe’s ‘Miller Time’.



I am talking about opportunities that exist for all agencies,

particularly those with an open-minded approach to the way they meet

their clients’ objectives.



If Andrew wants to slate my opinions, I would appreciate some

justification to back up his remarks.



Robert Bryant, BA (Hons) Ad Management, Bournemouth University



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs