BSkyB aims to raise creative knowledge of interactive TV ads
campaignlive.co.uk, Friday, 14 May 2004 12:00AM
BSkyB is launching an initiative to improve understanding of interactive television among creatives.
The broadcaster is linking with D&AD to raise awareness and understanding of the medium and will unveil a competition called "Out of the Box" at a seminar during next week's D&AD Congress.
Sky's competition will offer an interactive TV campaign worth £250,000 to the agency that devises the best use of the medium for a client.
It hopes the competition will counter preconceptions that interactive TV campaigns are based on technology with little creative thought.
The value of the prize will cover production of the ad, Sky Interactive's cost and the interactive airtime premium on Sky's channels.
Sky hopes the competition will result in the most sophisticated interactive ad ever run on Sky. It is also pushing for D&AD to introduce an interactive television award.
Details of the competition will be unveiled on 19 May at the D&AD Congress seminar.
This article was first published on campaignlive.co.uk
- Business Director Stopgap £60000 - £70000 per annum, London
- Senior Account Manager/ Ad Ops Europe Aspire Mobile c£45,000 + bonus, London (Central), London (Greater)
- Agency Sales Account Director - Mobile Location Advertising Aspire Mobile c£70,000 + 50% bonus , London (Central), London (Greater)
- Marketing Manager Ball & Hoolahan £65,000 + Car/Car Allowance , South East England
- Senior Brand Manager Ball & Hoolahan £50,000 + Car/Car Allowance , South East England
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media