NEWS: What’s On TV tops ABCs as Reader’s Digest falters

By ANNE-MARIE CRAWFORD, campaignlive.co.uk, Friday, 09 August 1996 12:00AM

IPC Magazines’ TV listings title, What’s On TV, has brought to an end Reader’s Digest’s three-year reign as the UK’s biggest-selling magazine.

IPC Magazines’ TV listings title, What’s On TV, has brought to an end

Reader’s Digest’s three-year reign as the UK’s biggest-selling

magazine.



The weekly What’s On TV surged to its highest ABC figure of 1,692,070 in

the latest round of results, up two per cent year on year. Meanwhile,

Reader’s Digest dipped 6.5 per cent to 1,649,520.



Elsewhere in the fiercely competitive TV-listings sector, the

independently owned Cable Guide became the fastest-growing magazine,

jumping 74.5 per cent year on year to 625,019.



In the teenage entertainment market, Attic Futura’s TV Hits rose 11.3

per cent year on year to become the number-one selling magazine in the

sector.



Meanwhile, analysis of individual publishing houses revealed across-the-

board rises for Conde Nast titles for the third successive period. None

of the seven titles recorded huge leaps in circulation, but the rises

appear to bear out Conde Nast’s strong branding strategy.



The National Magazine Company had a bumpier ride. Harpers and Queen was

its star performer, climbing 7.2 per cent year on year. House Beautiful

and Cosmopolitan were also up slightly, but all other titles’

circulations were down year on year.



Emap Magazines revealed mixed results, with individual star performances

from FHM, up 100.4 per cent year on year, and the music title, Mojo, up

25.9 per cent.



At IPC, the Weeklies Group saw more year-on-year falls than rises.

However, its two market-leaders, Woman and Woman’s Own, both picked up

sales again after a sticky patch. Nearly every IPC soccer title was

down, with only World Soccer showing growth, up 3.7 per cent.



Elsewhere in a surprisingly depressed sector, only Haymarket’s

FourFourTwo showed healthy growth, surging 20.5 per cent year on year.



Full story, pages 6 and 7



This article was first published on campaignlive.co.uk

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