NEWS: BA awards ad sales account to Katz for first global unit win
By CLAIRE BEALE, campaignlive.co.uk, Friday, 09 August 1996 12:00AM
Katz International, the media sales house, has scooped the account to handle advertising sales for British Airways’ in-flight media, its first global account win since establishing an international sales unit (Campaign, 2 August).
Katz International, the media sales house, has scooped the account to
handle advertising sales for British Airways’ in-flight media, its first
global account win since establishing an international sales unit
(Campaign, 2 August).
The BA business covers ad sales for the airline’s eight TV channels,
which broadcast films, drama, comedy, news, sport and documentaries in
First and Club class, and nine radio stations, available in all classes.
Katz will also handle programme sponsorship, product placement
opportunities and advertising on the planned interactive service.
Katz pitched for the business alongside the incumbent, Scott Lynds, and
Carlton UK Sales, the sales arm of Carlton and Central Television.
Simon Lynds, the president of Katz, said: ‘BA’s quality media offers
unique global sales opportunities which will be sold by Katz on both
sides of the Atlantic.’
At the same time, Katz has announced that it has sold one of the UK’s
first multi-media sales packages to Harvester Restaurants.
The package spans sponsorship on Channel One, a branding campaign in the
Evening Standard and a 30-second cable TV campaign on the London
Interconnect, a network of London cable operators.
The deal, which was developed by Katz and Harvester’s media company, BBJ
Media Services, was designed to offer Harvester a one-stop total
This article was first published on campaignlive.co.uk
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