INTERACTIVE: Tizer

By RICHARD LONGHURST, editor of .net magaz, campaignlive.co.uk, Friday, 10 January 1997 12:00AM

OK, so it’s by the same team that did the Irn-Bru site, but the success of the Tizer site just goes to show that you can keep people coming back for more if you keep the site updated. It’s got a sizeable selection of screensavers, wallpaper and assorted interactive nonsense, all of which relentlessly reinforce the fizzy pop’s new-look packaging and recent Tiz/Tizn’t campaign. And for Christmas, a little bit of tinkering here, a new graphic there, and baubles appeared where bubbles had been before. And to top it all, an interactive Tiz/Tizn’t Crimbo competition emphasises the brand identity: Tizer, it’s a bit like Irn-Bru, only a different colour.

OK, so it’s by the same team that did the Irn-Bru site, but the

success of the Tizer site just goes to show that you can keep people

coming back for more if you keep the site updated. It’s got a sizeable

selection of screensavers, wallpaper and assorted interactive nonsense,

all of which relentlessly reinforce the fizzy pop’s new-look packaging

and recent Tiz/Tizn’t campaign. And for Christmas, a little bit of

tinkering here, a new graphic there, and baubles appeared where bubbles

had been before. And to top it all, an interactive Tiz/Tizn’t Crimbo

competition emphasises the brand identity: Tizer, it’s a bit like

Irn-Bru, only a different colour.



Client A.G. Barr

Brief Launch a Website to tie in with the TV campaign, and bring the

Tizer brand up to date

Created by Knowledge Solutions

Address www.tizer.co.uk/



This article was first published on campaignlive.co.uk

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