ITV reorganises commissioning with new off-peak unit
By Jeremy Lee,, campaignlive.co.uk, Monday, 21 June 2004 11:00AM
LONDON - ITV has reorganised its commissioning department, creating its first off-peak programming unit to oversee the network's daytime and late-night output.
Steven Andrew has been appointed as controller of the new unit. He will work with ITV's team of genre controllers in an attempt to create a coherent commissioning and scheduling strategy for ITV's daytime and late-night hours.
Andrews, currently ITV's controller of children's programming, will report to director of programmes Nigel Pickard.
Pickard said: "The role of the new unit is to take a much more strategic approach to commissioning and scheduling across all our off-peak hours. Steven's brief will be to implement a much more holistic approach and work across all genres, rather than being purely focused on what we traditionally think of as daytime shows. It's a big task but Steven has the vision, creativity and experience to take it on."
Andrews joined ITV in May 2003. He was previously director of children's programmes for Granada Kids.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- GLOBAL DIGITAL DIRECTOR - Fashion Retail Success Digital negotiable, North West England / London (Central), London (Greater)
- Marketing Manager - Innovation Ball & Hoolahan £65,000 + Car/Car Allowance, Ireland / Dublin
- CRM & Communications Executive Blue Skies Marketing Recruitment £25000 - £27000 per annum, Benefits: Competitive, Bedfordshire
- Senior Consultant Ball & Hoolahan £60,000 per annum, London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Greenpeace dresses up cats to help save tigers from extinction
- Maxus confirmed as world's fastest growing media agency
- Why 2014 won't be the year of mobile advertising
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup