World: Gallery

campaignlive.co.uk, Friday, 25 June 2004 12:00AM

Shangri-La Hotels - TBWA Hong Kong With a brief that insisted on showing five luxury hotels - in locations as diverse as Sydney, Bangkok and Beijing - in a one-shot commercial with no visible cuts, the Australian director David Gaddie had his work cut out for him. Luckily, Shangri-La Hotels & Resorts had the budget to make it work, with close to $2 million to throw at the job. The film took six months to produce from start to finish. Aptly titled "swoop", the commercial uses a visual-effects technique in which the camera appears to glide through the air, flying around corners, soaring into the air and diving back down to the ground as it takes in the different hotels in the chain. Not surprising, then, that Gaddie chose to crew the production with veterans from The Lord of the Rings and The Matrix series.

Client: Shangri-La Hotels & Resorts

Agency: TBWA\Hong Kong

Art director: Darius Tang

Writer: Malcolm Costain

Director: David Gaddie

Production company: Silverscreen Productions, Sydney

Coke Light - BBH Singapore

With obesity firmly on the political agenda and ballooning waistlines never far from the fronts of our minds with the summer holidays approaching, BBH Singapore has created a print ad for Coke Light that aims to show what the drink can do for you and your waistline (as part of a calorie-controlled diet, of course). Ice cubes in a glass of Coke Light double as a six-pack in this ad, created by Steve Elrick.

Client: Coca-Cola

Agency: BBH, Singapore

Art director and writer: Steve Elrick

Photographer: Lai (Groovy, Singapore)

SCA Hygiene - Clemenger BBDO Australia

Handee Ultra paper towels love a mess. So much so that, in this spot, a kitchen roll bribes a toy robot to create one. Just as a woman puts the finishing touches to a breakfast tray, the robot makes his approach, tripping her up and allowing the paper towel to step into the breach and come to her rescue. The spot finishes with a shot of the robot with his reward - a doll with Barbie looks - held in his arms. We're left guessing how the rest of his evening goes ... as he takes her into the bedroom, he bangs her head on the door frame.

Client: SCA Hygiene Australasia

Agency: Clemenger BBDO, Melbourne

Art director and writer: Josh Robbins

Director: Phil Meatchem

Production company: Film Graphics, Sydney

Tain Jin Vela - Ogilvy & Mather China

A New Life Films' latest spot for the Vela from the Chinese car- maker Tain Jin proves that the ad industry's propensity to use boxers to flog everything from deodorant to a career in the police force is an international phenomenon, and translates equally well to the Asian market. Here, Ogilvy & Mather features an unnamed pug shadow boxing and training in the gym and intercuts the footage with shots of the new Vela. The message is simple: it's fast, powerful, and will beat you senseless if you look at its pint on a Friday night.

Client: Tain Jin Automobiles

Agency: Ogilvy & Mather, Beijing

Art director and writer: Qiu Xinyu

Director: Chung Mong-Hong

Production company: A New Life Films, Shanghai

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs