I’M ONLY A PUNTER BUT ..

By MAIRI CLARK, campaignlive.co.uk, Friday, 10 July 1998 12:00AM

So God has spoken. According to i-D magazine, trainers are officially uncool. ’Work’ boots are set to become the normal fashion for 15-year-old kids and Clarks will regain its crown as cobblers to the Queen.

So God has spoken. According to i-D magazine, trainers are

officially uncool. ’Work’ boots are set to become the normal fashion for

15-year-old kids and Clarks will regain its crown as cobblers to the

Queen.



Well that’s exactly what it is. Cobblers. When trainers become uncool,

Emma Noble will stop turning up to the opening of a crisp packet.



Scurrilous rumours about the demise of trainers have been circulating

for the past couple of years. But one thing doesn’t change. Every couple

of months, a Sunday broadsheet gets a super-trendy, on-retainer, fashion

stylist supremo to churn out 1,000 words on which celebrities wear

Clarks, which wear Wallabies and which steadfastly refuse to give up

their Adidas old-school trainers.



Consequently, you end up with an article proclaiming Oasis’s Liam

Gallagher and the Verve’s Richard Ashcroft as the new arbiters of taste

when it comes to footwear.



The reason Gallagher and his cronies wear Clarks desert boots has

nothing to do with their amazing grasp on fashion trends of our time but

more to do with history. When Oasis and the Verve formed in 1990, the

scene was ’Madchester’ - with baggy-trousered, floppy haired,

Kangol-capped bands such as the Stone Roses, the Charlatans, James and

the Happy Mondays.



It was the pop pages of the NME that inspired Ashcroft and Gallagher,

not Italian Vogue. So the next time someone suggests that combat

trousers will replace flares because All Saints are wearing them, take a

look at the club fashion of five years ago.



This article was first published on campaignlive.co.uk

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