UKIP outspends all parties in recent EU and local elections
By Our Parliamentary correspondent, campaignlive.co.uk, Friday, 09 July 2004 12:00AM
The UK Independence Party spent more than the mainstream parties on advertising at last month's elections to the European Parliament and local authorities.
The party, which won 17 per cent of the votes in the European election, spent £477,000 on press ads between 1 April and polling day on 10 June, according to figures compiled by Nielsen Media Research.
UKIP spent twice as much as the Conservative Party, whose budget was £235,000, including £95,000 on press and £95,000 on posters. Labour spent a paltry £82,000 and the Liberal Democrats £10,000.
Officials in the main parties admitted the recent adspend was the lowest at a nationwide election for many years but said they had decided to hold fire until next year's poll. The Tories have spent more heavily since last month's election with a national press campaign on its plans to offer people "the right to choose" in education and health.
This article was first published on campaignlive.co.uk
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