Fahrenheit 9/11 UK launch backed with Eardrum radio work
campaignlive.co.uk, Friday, 09 July 2004 12:00AM
Fahrenheit 9/11, the new anti-George Bush documentary from Michael Moore, is being backed by a radio campaign, running exclusively on Xfm.
The campaign, by the radio specialist Eardrum, involves two ads, which will run in rotation. The first is a straightforward promotion, while the second takes a different tack, saying the film "misrepresents" the country's leaders.
The campaign was written by Ralph van Dijk, Eardrum's managing director and co-founder. "All too often, radio ads underestimate the listeners' intelligence - this campaign forces them to think," he said.
Danny Perkins, the head of releasing at Optimum Releasing, the film's UK distributor, said: "A lot of people in the US have made great efforts to discourage people from seeing the film."
The campaign also includes print work featuring Moore and President Bush in front of the White House. It will run in titles such as Time Out.
This article was first published on campaignlive.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne