World: Gallery

campaignlive.co.uk, Friday, 09 July 2004 12:00AM

Molson Canadian - Crispin Porter & Bogusky US In a heart-warming exercise in spreading the love, Molson Canadian is set to run an extensive print campaign to help its drinkers make female "friends". Crispin Porter & Bogusky Miami has come up with a series of ruses to help in the ice-breaking process, including a selection of stickers which prove how socially responsible their wearers are ("I taught a child to read today," one reads) and cut-out-and-keep wallet photos which show that while he may be down the bar playing pool with his buddies, there's still a place in this man's heart for his dear old gran. The ads will run in male stalwarts such as Maxim, Stuff and FHM from September.

Client: Molson

Agency: Crispin Porter & Bogusky, Miami

Art directors: John Parker, Alex Burnard, Mike del Marmol

Writers: Evan Fry, Dave Schriff

Photographer: Stock footage, Getty Images

Starbucks - Double Shot Fallon US

Meet Glen. He's the man. He's got the right tie, the requisite quota of ambition and the super-visor's position within his grasp. And, thanks to his Starbucks Double Shot Espresso as the linchpin of his morning ritual, the band Survivor to sing his praises to the tune of their big hit, Eye of the Tiger. The ageing rockers appear in Glen's flat as soon as he takes a swig from his can of coffee and follow him to work, continuing their paen to the middle manager as he waits for a bus and takes the lift to his office.

Client: Starbucks

Agency: Fallon, New York

Art director: Rob Baird

Writer: Allon Tatarka

Director: Noam Murro

Production company: Biscuit Filmworks, Los Angeles

Optimus - BBDO Portugal

Apparently reducing a Portuguese TV audience to tears, "chain", the new ad for the mobile phone company Optimus, tells the story of a cross-section of society brought together by the plight of a beached whale. The ad illustrates that a picture message can travel as far and wide as an off-colour e-mail. Drawn together by a photo of the impending cetacean tragedy, a rag-tag band of teachers, housewives and businessmen - presumably selected for their super-human strength - congregate on the beach and, together, manage to push the humpback whale (average weight, 45 tonnes, according to Google) back into deep water.

Client: Optimus

Agency: BBDO, Lisbon

Art director: Paulo Pinto

Writer: Pedro Lima

Director: Jose Pedro Sousa

Production company: Krypton, Lisbon

Map Studio Street Guide - Ogilvy & Mather South Africa

Ever wandered round London clutching an A-to-Z in one hand wondering where the dinner party you're two hours late for is? Princes Avenue? Which Princes Avenue? There's hundreds of them. The South African publication Map Studio Street Guide has solved the problem of flicking through the never-ending pages of the index by sponsoring a series of new street signs in Johannesburg and including the page and square reference on the sign. Simple, really.

Client: Map Studio Street Guide

Agency: O&M, Johannesburg

Art director: Karin Barry

Writer: Paula Lang

This article was first published on campaignlive.co.uk

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