campaignlive.co.uk, Friday, 09 July 2004 12:00AM
Molson Canadian - Crispin Porter & Bogusky US In a heart-warming exercise in spreading the love, Molson Canadian is set to run an extensive print campaign to help its drinkers make female "friends". Crispin Porter & Bogusky Miami has come up with a series of ruses to help in the ice-breaking process, including a selection of stickers which prove how socially responsible their wearers are ("I taught a child to read today," one reads) and cut-out-and-keep wallet photos which show that while he may be down the bar playing pool with his buddies, there's still a place in this man's heart for his dear old gran. The ads will run in male stalwarts such as Maxim, Stuff and FHM from September.
Agency: Crispin Porter & Bogusky, Miami
Art directors: John Parker, Alex Burnard, Mike del Marmol
Writers: Evan Fry, Dave Schriff
Photographer: Stock footage, Getty Images
Starbucks - Double Shot Fallon US
Meet Glen. He's the man. He's got the right tie, the requisite quota of ambition and the super-visor's position within his grasp. And, thanks to his Starbucks Double Shot Espresso as the linchpin of his morning ritual, the band Survivor to sing his praises to the tune of their big hit, Eye of the Tiger. The ageing rockers appear in Glen's flat as soon as he takes a swig from his can of coffee and follow him to work, continuing their paen to the middle manager as he waits for a bus and takes the lift to his office.
Agency: Fallon, New York
Art director: Rob Baird
Writer: Allon Tatarka
Director: Noam Murro
Production company: Biscuit Filmworks, Los Angeles
Optimus - BBDO Portugal
Apparently reducing a Portuguese TV audience to tears, "chain", the new ad for the mobile phone company Optimus, tells the story of a cross-section of society brought together by the plight of a beached whale. The ad illustrates that a picture message can travel as far and wide as an off-colour e-mail. Drawn together by a photo of the impending cetacean tragedy, a rag-tag band of teachers, housewives and businessmen - presumably selected for their super-human strength - congregate on the beach and, together, manage to push the humpback whale (average weight, 45 tonnes, according to Google) back into deep water.
Agency: BBDO, Lisbon
Art director: Paulo Pinto
Writer: Pedro Lima
Director: Jose Pedro Sousa
Production company: Krypton, Lisbon
Map Studio Street Guide - Ogilvy & Mather South Africa
Ever wandered round London clutching an A-to-Z in one hand wondering where the dinner party you're two hours late for is? Princes Avenue? Which Princes Avenue? There's hundreds of them. The South African publication Map Studio Street Guide has solved the problem of flicking through the never-ending pages of the index by sponsoring a series of new street signs in Johannesburg and including the page and square reference on the sign. Simple, really.
Client: Map Studio Street Guide
Agency: O&M, Johannesburg
Art director: Karin Barry
Writer: Paula Lang
This article was first published on campaignlive.co.uk
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