Campaign Direct Awards 2004: Best Charities and Not-for-Profit Campaign

campaignlive.co.uk, Friday, 09 July 2004 12:00AM

SILVER AWARD

Title: Wallpaper

Agency: Partners Andrews Aldridge

Creative director: Steve Aldridge

Art director: Mark Hanson

Copywriter: Kristian Foy

Client services partner: Mike Sims

Client: The Art Fund

Marketing manager: Emmie Pyne

The Art Fund needed to reach art lovers in a visually striking and interesting way. A piece of wallpaper reading "without the Art Fund this could be all that's left hanging in our museums and galleries" was inserted into local upmarket magazines. It gained a 4 per cent conversion rate. A judge said: "It's getting harder to be arresting on a budget and this manages it beautifully. It shows elegant simplicity - DM doesn't have to be complicated."

This article was first published on campaignlive.co.uk

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