HOTLINE

By CAROLINE MARSHALL, campaignlive.co.uk, Friday, 10 October 1997 12:00AM

Delaney Fletcher Bozell will oversee the pounds 5 million Nortel European account as part of a pounds 25 million worldwide win by the Bozell network.

Delaney Fletcher Bozell will oversee the pounds 5 million Nortel

European account as part of a pounds 25 million worldwide win by the

Bozell network.



Bozell picked up the full-service business on Wednesday after a pitch

against J. Walter Thompson, which ran the account from New York.

Bozell’s brief is to raise the image of the Canadian telecommunications

company, which manufactures hardware such as mobile phones and handsets

under its own name and for other operators. Nortel operates in more than

150 countries worldwide and has an annual turnover of dollars 12

billion.



Marie Oldham, the strategic planning director of Leo Burnett, is

understood to have resigned this week. Oldham is tipped to join the BBC

in a senior corporate marketing role. Burnetts is believed to be looking

for a strategic planning director from outside the agency.



Equity, the actors’ union, this week claimed to be winning worldwide

support in its fees dispute with Britain’s ad industry. The Screen

Actors Guild of America and its equivalents in Ireland, France, Holland

and Scandinavia are said to have instructed their members not to

undertake any commercials work normally done by Equity actors. The union

said it was also expecting to get full backing from Performers Arts

Workers Equity in South Africa, a popular location for UK commercials

makers.



Rupert Gavin, who began his career as an agency copywriter and is a

former director of Bates Dorland, has been appointed to succeed Stafford

Taylor as the managing director of BT personal communications. At

present he is the director of BT’s Internet and multimedia services.

Taylor will leave at the end of the year.



The first WPP media operation formally to take on the MindShare name is

MindShare Asia Pacific. The merged media divisions of J. Walter Thompson

and Ogilvy & Mather will be launched in Hong Kong, China, Taiwan,

Singapore and Thailand on 1 November with billings of more than dollars

1 billion.



MindShare UK has won its first piece of business since the brand was

unveiled after JWT Italy scooped the centralised worldwide media for the

fashion house, Zegna. The UK business is worth around pounds 2 million,

while the overall worldwide media is believed to be worth dollars 15

million. The account was previously handled on a country-by-country

basis.



The Daily Mirror is expected to introduce a new magazine on Saturday,

the Look, using a similar format to the Daily Mail Weekend magazine. The

magazine will have a review section and include TV listings. Meanwhile,

the Sunday Mirror will unveil a revamped magazine this weekend, sporting

a cleaner look, more heavyweight features and celebrity interviews.



Barrett Cernis Delves & Partners has joined the Financial Times agency

roster with a pounds 750,000 assignment to handle its business and

specialist financial information services. A campaign breaking in the FT

and other business titles will carry the line, ’The people to know’.



Robbie Coltrane has signed up to be the voice of Classic FM’s new record

label venture with BMG. He will initially record a series of radio ads

and will then work on a TV campaign when the brand begins advertising in

other media next spring.



Abbott Mead Vickers BBDO’s W. H. Smith campaign starring the actor,

Nicholas Lyndhurst, won the National TV Awards inaugural Best

Advertisement award on Tuesday evening. All the category winners were

voted for by the readers of the TV Times and the Sun.



Scotland’s most popular broadsheet, the Herald, has been revamped to

give it a more modern look as it tries to broaden its appeal. The new

look incorporates ’in brief’ sections on all the news pages. The Herald

on Saturday is also being updated, with a magazine replacing the Weekend

Extra section. The newspaper’s latest ABC figure is 105,000.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs