By CAROLINE MARSHALL, campaignlive.co.uk, Friday, 10 October 1997 12:00AM
Delaney Fletcher Bozell will oversee the pounds 5 million Nortel
European account as part of a pounds 25 million worldwide win by the
Bozell picked up the full-service business on Wednesday after a pitch
against J. Walter Thompson, which ran the account from New York.
Bozell’s brief is to raise the image of the Canadian telecommunications
company, which manufactures hardware such as mobile phones and handsets
under its own name and for other operators. Nortel operates in more than
150 countries worldwide and has an annual turnover of dollars 12
Marie Oldham, the strategic planning director of Leo Burnett, is
understood to have resigned this week. Oldham is tipped to join the BBC
in a senior corporate marketing role. Burnetts is believed to be looking
for a strategic planning director from outside the agency.
Equity, the actors’ union, this week claimed to be winning worldwide
support in its fees dispute with Britain’s ad industry. The Screen
Actors Guild of America and its equivalents in Ireland, France, Holland
and Scandinavia are said to have instructed their members not to
undertake any commercials work normally done by Equity actors. The union
said it was also expecting to get full backing from Performers Arts
Workers Equity in South Africa, a popular location for UK commercials
Rupert Gavin, who began his career as an agency copywriter and is a
former director of Bates Dorland, has been appointed to succeed Stafford
Taylor as the managing director of BT personal communications. At
present he is the director of BT’s Internet and multimedia services.
Taylor will leave at the end of the year.
The first WPP media operation formally to take on the MindShare name is
MindShare Asia Pacific. The merged media divisions of J. Walter Thompson
and Ogilvy & Mather will be launched in Hong Kong, China, Taiwan,
Singapore and Thailand on 1 November with billings of more than dollars
MindShare UK has won its first piece of business since the brand was
unveiled after JWT Italy scooped the centralised worldwide media for the
fashion house, Zegna. The UK business is worth around pounds 2 million,
while the overall worldwide media is believed to be worth dollars 15
million. The account was previously handled on a country-by-country
The Daily Mirror is expected to introduce a new magazine on Saturday,
the Look, using a similar format to the Daily Mail Weekend magazine. The
magazine will have a review section and include TV listings. Meanwhile,
the Sunday Mirror will unveil a revamped magazine this weekend, sporting
a cleaner look, more heavyweight features and celebrity interviews.
Barrett Cernis Delves & Partners has joined the Financial Times agency
roster with a pounds 750,000 assignment to handle its business and
specialist financial information services. A campaign breaking in the FT
and other business titles will carry the line, ’The people to know’.
Robbie Coltrane has signed up to be the voice of Classic FM’s new record
label venture with BMG. He will initially record a series of radio ads
and will then work on a TV campaign when the brand begins advertising in
other media next spring.
Abbott Mead Vickers BBDO’s W. H. Smith campaign starring the actor,
Nicholas Lyndhurst, won the National TV Awards inaugural Best
Advertisement award on Tuesday evening. All the category winners were
voted for by the readers of the TV Times and the Sun.
Scotland’s most popular broadsheet, the Herald, has been revamped to
give it a more modern look as it tries to broaden its appeal. The new
look incorporates ’in brief’ sections on all the news pages. The Herald
on Saturday is also being updated, with a magazine replacing the Weekend
Extra section. The newspaper’s latest ABC figure is 105,000.
This article was first published on campaignlive.co.uk