NEWS: Fleming quits UK for Sydney shop

By CAROLINE MARSHALL, campaignlive.co.uk, Friday, 10 November 1995 12:00AM

Fergus Fleming, the acclaimed art director who won a string of awards for Saatchi and Saatchi during a long career at Charlotte Street, in London, is leaving London to join Saatchis’ Sydney office in the role of joint deputy creative director.

Fergus Fleming, the acclaimed art director who won a string of awards

for Saatchi and Saatchi during a long career at Charlotte Street, in

London, is leaving London to join Saatchis’ Sydney office in the role of

joint deputy creative director.



Fleming will be rejoining the network that made him and 16 other

Charlotte Street staff redundant in June this year after a string of

account losses and the departure of Maurice Saatchi.



Eight of the redundancies were in the agency’s creative department. The

hit list included Richard Grisdale, Fleming’s copywriter for five years,

who will partner him at the Sydney agency from January next year.



Fleming, who was a Saatchis staffer for 18 years, won a host of awards

including three Cannes golds - for the Samaritans, Pilkington Glass and

Index on Censorship - and four Campaign silvers.



He was a long-time partner of Saatchis’ former joint creative director,

Simon Dicketts, now at M&C Saatchi.



Fleming commented: ‘I’m leaving London because it’s become flat and

dead. It’s like the Civil Service. People who can’t do ads are in

charge.’



Fleming will be joint deputy creative director with the copywriter, Mike

Newman. He will report to Bob Isherwood, Saatchis Sydney’s creative

director, who is taking on a more global role.



Fleming added: ‘It’s true to say that I’m going to Australia for the

culture, because Sydney feels like the early Saatchis culture to me.

It’s a small city and people can be more effective there.’



Saatchis Sydney’s national accounts include the brewer, Castlemaine

Perkins, the upmarket department store, David Jones, and one of

Australia’s largest insurance companies, the motoring organisation,

NRMA. Its major global accounts include Hewlett Packard, Samsung,

Vodafone and Toyota.



The combined billings for Saatchis’ Sydney and Melbourne offices is

pounds 42 million. Both shops report to the chief executive of Saatchi

and Saatchi Australia, David Birrel, who is employed by the Sydney

agency.



This article was first published on campaignlive.co.uk

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