Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Friday, 10 November 1995 12:00AM
News IQ, the online information service planned by News International,
has named the shortlist for its pounds 1-2 million launch campaign. The
three agencies being invited to pitch are Butterfield Day Devito
Hockney, Maher Bird Associates and Lansdown Conquest. The service will
be marketed direct to end-users, rather than through their employers.
Richard Hytner, the chief executive of Ammirati and Puris/Lintas, is
tipped to be a candidate for the vacant managing director’s job at Bates
Dorland. Paul Twivy, the Dorlands group chief executive, would not
identify the contenders, but said the shortlist had been increased from
three to four and that final interviews would take place next week.
Rainey Kelly Campbell Roalfe, Publicis and the incumbent, Arc
Advertising, are to fight a further round in the battle for the Times’s
advertising account. Toby Constantine, the marketing director of Times
Newspapers, has asked the three - from an original shortlist of five -
to work on an extra brief. Pitches are scheduled for 17 November.
Pitches for the Sunday Times’s account will be held separately the
following week. The line-up will include Ogilvy and Mather, but not Lowe
Howard-Spink, which has withdrawn.
Three media companies are expected to pitch for Savacentre’s media
planning and buying business. The account was handled by WM Media, which
has now merged with CIA Medianetwork. The Billett Consultancy is thought
to be consulting on the pitch. Savacentre has spent pounds 1.2 million
on advertising over the last year, but the budget for 1996 is expected
to be increased significantly.
Doner Cardwell Hawkins has made its first hiring since its was created
following Doner and GGK’s merger (Campaign, 27 October) by appointing
Graham Golding as finance director. Golding was formerly with Willott
Kingston Smith, the specialist accountancy firm, and Edwards Martin
Thornton, where he helped to negotiate the agency’s merger with Burkitt
Conde Nast has struck a six-figure group deal with Young and Rubicam and
Eurostar. The cross-Channel passenger train operator has produced a
branded, 16-page European events booklet that will appear on the front
cover of the December issue World of Interiors and January editions of
GQ, Tatler, Vanity Fair and Vogue.
Veronica Wadley is tipped to take over as editor of the Daily Express.
Wadley was deputy editor at the Daily Telegraph before being replaced by
Sarah Sands two weeks ago.
The long-awaited merger of BMP DDB Needham and Abbott Mead Vickers
BBDO’s media departments is likely to go ahead next year. Discussions
about establishing a single European media brand for Omnicom, which owns
BMP and has a 27 per cent stake in AMV, have been going on all year.
However, such a merger would throw up potential client conflicts between
BMP’s Boots and AMV’s Sainsbury’s accounts.
Howell Henry Chaldecott Lury has recruited the account director, Nick
Howarth, from Ogilvy and Mather, where he worked on Golden Wonder and
American Express. He will take charge of the agency’s Robinsons team.
Simons Palmer Denton Clemmow and Johnson has made three board
appointments, its first since 1990. The new members are Charlie Rudd, an
account director on IDV and Marston’s Pedigree, Jo Sayer, the head of TV
and the first woman to be appointed to the board, and Grant Litchfield,
an account planner who works on the Sony, IDV and Red Cross accounts.
This article was first published on campaignlive.co.uk