MEDIA: Spot the spot competition

campaignlive.co.uk, Friday, 10 November 1995 12:00AM

Below are this week’s questions for Campaign’s weekly competition for TV buying departments, and the latest league table. Faxed entries to Peter Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday

Below are this week’s questions for Campaign’s weekly competition for TV

buying departments, and the latest league table. Faxed entries to Peter

Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday



1 TVR



How many HWCH TVRs will this timing deliver?

Date: 11 November

Time: 9.15pm

Channel: ITV Ulster

Programme: The Bodyguard



2 Conversion



What will be the conversion from adults to 16-34 adults?

Date: 13 November

Time: 8.45pm

Channel: BBC1

Programme: The Thin Blue Line



3 Share of viewing



What will be the ABC1 men share of total viewing for this timing?

Date: 12 November

Time: 10.15pm

Channel: Channel 4 Network

Programme: Night in the City



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Answers to week two questions     TVR    Conversion     Share of viewing

                                 (4.3)     (71.8)             (7.9)

------------------------------------------------------------------------

Rank  Rank  Agency                     Est.  Est.  Est.  Points   Total

this  last                                                this    points

week  week                                                week

 1     3    The Media Centre            4.5  78.0  12.0    23.4    48.4

 2     -    BMP Solutions in Media      2.7  70.0   8.5    25.2    45.8

 3     1    YMG Carat                   5.3  87.0  21.7    15.6    42.9

 4     9    Mediastar                   5.2  78.8  14.0    19.2    42.5

 5     5    CIA Media Solutions         5.1  84.7  15.0    17.3    41.6

 6    10    MBS Media                   3.8  77.0  26.0    18.1    41.3

 7     -    John Ayling and Associates  6.0  79.0  11.0    21.1    41.0

 8=    2    The Media Business          5.5  90.0  17.0    14.7    39.9

 8=    6    Bates Dorland               6.5  78.0  14.0    16.3    39.9

10     -    Abbott Mead Vickers BBDO    4.6  85.0  22.0    17.5    39.7

11    11    Ogilvy and Mather          55.3  55.3  55.3    55.3    55.3

12    13    Maher Bird                 55.3  55.3  55.3    55.3    55.3

SOURCE: Campaign (wins reported in 17 Dec 1993 issue, or since)

*Amended figures. Queries to Belinda Archer on 071-413 4229

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This article was first published on campaignlive.co.uk

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