MEDIA: FOR THE RECORD

campaignlive.co.uk, Friday, 10 November 1995 12:00AM

Media Ventures International, the media investment group, has taken control of Talk Radio UK, buying out Emmis Broadcasting, CanWest and Hambros Bank in a deal believed to be worth more than pounds 5 million, which gives the company a 95 per cent stake in the station. The Luxembourg-based international media group, CLT, is also believed to be close to taking a stake.

Media Ventures International, the media investment group, has taken

control of Talk Radio UK, buying out Emmis Broadcasting, CanWest and

Hambros Bank in a deal believed to be worth more than pounds 5 million,

which gives the company a 95 per cent stake in the station. The

Luxembourg-based international media group, CLT, is also believed to be

close to taking a stake.



Abbott Mead Vickers BBDO’s media director, Alan Brydon, has poached Jim

McDonald from IDK Media to head the agency’s Sainsbury’s media planning

and buying business. McDonald, a planner-buyer at IDK, will join AMV

this month.



TNT and the Cartoon Network have revealed the latest results of their

third pan-European survey. Thirty-four per cent of children said the

Cartoon Network was their favourite channel (MTV came second with 13 per

cent) and around 36 per cent of the channel’s audience is adult. Just

under half (43 per cent) of adults with access to TNT throughout Europe

tune in during the week.



Virgin Radio is offering a new, one-stop information line for listeners

and advertisers. A pounds 3 million deal with the digital phone service,

Orange, has resulted in the launch of the Virgin Radio Directory, which

will offer listeners information on concerts, bookings, flights,

holidays and hotels, direct record purchase and merchandise. Advertisers

will also be able to use the number for any direct response ads

broadcast on the station.



Barb is overhauling its audience measurement research system to take

account of new broadcasters, technology and data requirements. The

present research contract ends in July 1998, but the board is seeking an

extension of the arrangements for a further two years, with

modifications to measure new channels, including Channel 5 and the

growing cable industry, together with any other changes in data

requirements.



TCC, the satellite and cable channel for children, is launching its own

quarterly magazine, Get Stuff. More than 300,000 copies of the

publication will be distributed free via cable operators through retail

outlets, customer mailings and customer services. Get Stuff will also be

delivered with free newspapers to cable homes with children in the

London, Birmingham and Liverpool areas.



Half of all adults believe ITV should be allowed to schedule News at Ten

at times to suit the rest of its programme schedule, according to CIA

MediaLab’s latest Sensor survey. However, 43 per cent still believe that

News at Ten should always be at 10pm, while 3 per cent think it should

move permanently to another slot.



Harari Page is launching a campaign for Country Music Television next

month. The TV ads, which will run on Sky, UK Gold, VH-1 and the Family

Channel, are designed to increase the awareness and trial of the United

Artists Programming channel.



ITV has published a report which, for the first time, quantifies its

value to the UK television industry. The report, Television and the Role

of ITV, has been put together by Spectrum Strategy Consultants. Among

the findings are: ITV invests more money in programmes per head of

population than any other European broadcaster and spends more on

original TV drama than any other European broadcaster.



BSkyB has added the SkyPlus supplement to its monthly magazine, Sky TV

Guide, which is mailed direct to Sky’s 3.2 million home subscribers each

month.



Sue Phipps, a former publishing director at IPC, has joined New Crane

Publishing as publishing director of Sainsbury’s: The Magazine,

following the growth of the magazine over the past two-and-a-half years.



This article was first published on campaignlive.co.uk

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