Handbag boosts agency relationships with Mughal hiring
By Ian Darby,, campaignlive.co.uk, Friday, 23 July 2004 11:00AM
LONDON - Handbag.com, the women's lifestyle website, is attempting to boost its relationships with agencies with the appointment of Shakeel Mughal as head of agency sales.
Mughal joins from free newspaper Metro, where he was head of client sales.
Before joining Metro, Mughal worked at Maxim and Stuff magazines. He will report to Handbag's head of sales, Ruth Browntree, and will lead a team of four.
Handbag.com wants Mughal to build relationships with media buyers in an attempt to take more of the media spend targeting women aged 18 to 45.
Brownlee said: "Shakeel's cross-media expertise, in particular his print sales background, will ensure we continue to secure not only online sales spend, but will encourage agencies to include Handbag.com in their overall media schedule."
Handbag.com is a joint venture between Boots and Hollinger Telegraph New Media.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Product Manager Ball & Hoolahan £30,000 per annum, South East England / London (Central), London (Greater)
- Partner Marketing Manager Stopgap £40000 - £50000 per annum + bonus, Brentford, London (Greater)
- Senior Marketing Analyst JV Recruitment £40000 - £45000 per annum, Benefits: Excellent Benefits, East Midlands Region / Leicestershire
- Account Manager - Shopper / Promotional Marketing Agency Stonor £30K + as a benchmark but depends on level of experience, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- 8 things I learnt as an IPA ad student
- Want a tactical ad? Should have gone to Specsavers
- Campaign Viral Chart: Always ad reaches no 1 for second time
- Agencies need to be more creative about creativity
- Greenpeace dresses up cats to help save tigers from extinction
- Maxus confirmed as world's fastest growing media agency