WCRS faces £80,000 bill after Bupa poster error

By Emma Barns, campaignlive.co.uk, Friday, 30 July 2004 12:00AM

WCRS and its private healthcare client, Bupa, have been in dispute over a mistake in placing one of its recent poster campaigns.

Bupa asked WCRS to foot the bill, which is understood to be around £80,000, and the agency is asking Bupa's other marketing services agencies to contribute.

The poster campaign, part of the corporate activity that included the "get well sooner" and "the patient will see you now doctor" executions, involved running two versions of a poster execution.

One was intended to run on a large number of sites, with the other execution running on just a handful. However, the reverse happened and the wrong execution ran on the majority of sites.

Bupa's incumbent media agency is Starcom Mediavest, while Partners Andrews Aldridge works on its direct marketing and Poster Publicity handles outdoor planning and buying. It is understood that those approached have refused to give any money.

The campaign launched in April this year but the payment issue has yet to be resolved. WCRS has held the Bupa account for the past five years, after snatching it from Ogilvy & Mather in 1999.

This year, WCRS has also created a range of television ads, altering Bupa's positioning to one of a more friendly and approachable organisation.

The ads feature cartoon characters and use the line: "Bupa, the health and care people."

A Bupa spokeswoman said: "The poster campaign was a success and as far as we are concerned, all bills have been paid." WCRS refused to comment on the story.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Account Manager Stopgap £180 per day, London