Diary: Lionel Blair blows up at recent FCB rebrand
campaignlive.co.uk, Friday, 06 August 2004 12:00AM
OK, we admit it. Diary has become a bit preoccupied with the reincarnated FCB London recently. But to be fair to the chaps in Newman Street, they've been milking their big moment for all it's worth.
First, there was last week's full-page ad in Campaign promoting an oh-so-tasteful commemorative plate. (Waddyamean you haven't sent off for your priceless keepsake yet?)
Now they have just persuaded the veteran song-and-dance man Lionel Blair to star in a viral campaign to promote the agency's decision to ditch the Banks Hoggins O'Shea/FCB name.
Like FCB London, Blair, 69, has been staging something of a comeback in recent years (daytime TV has a lot to answer for).
Taking time out from his role as the Child Catcher in that wholesome family production Chitty Chitty Bang Bang, Blair is shown in an advanced state of shock after getting a phone call about the name change. Propriety forbids us repeating the language he uses - we'll only say it would make Gordon Ramsay wince. If you want the complete earful, you can check it out at www.celebrityswears.com.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Marketing Director Ball & Hoolahan £100,000 per annum, London (Greater) / London (Central), London (Greater)
- Opportunity to Join the Blue Skies Agency Freelance Team Blue Skies Marketing Recruitment £20000 - £35000 per annum, Benefits: Excellent bonus + benefits, London (Greater) / London (South), London (Greater) / London (West), London (Greater)
- Opportunity to join the Blue Skies Creative Team Blue Skies Marketing Recruitment £20000 - £40000 per annum, Benefits: Excellent bonus + benefits, London (Greater) / Surrey
- Assistant Brand Manager Ball & Hoolahan £29,000 per annum, London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film