Diary: Lionel Blair blows up at recent FCB rebrand
campaignlive.co.uk, Friday, 06 August 2004 12:00AM
OK, we admit it. Diary has become a bit preoccupied with the reincarnated FCB London recently. But to be fair to the chaps in Newman Street, they've been milking their big moment for all it's worth.
First, there was last week's full-page ad in Campaign promoting an oh-so-tasteful commemorative plate. (Waddyamean you haven't sent off for your priceless keepsake yet?)
Now they have just persuaded the veteran song-and-dance man Lionel Blair to star in a viral campaign to promote the agency's decision to ditch the Banks Hoggins O'Shea/FCB name.
Like FCB London, Blair, 69, has been staging something of a comeback in recent years (daytime TV has a lot to answer for).
Taking time out from his role as the Child Catcher in that wholesome family production Chitty Chitty Bang Bang, Blair is shown in an advanced state of shock after getting a phone call about the name change. Propriety forbids us repeating the language he uses - we'll only say it would make Gordon Ramsay wince. If you want the complete earful, you can check it out at www.celebrityswears.com.
This article was first published on campaignlive.co.uk
- Marketing Support Dot-Gap £17k, London Central
- Account Manager AF Selection £25000 - £28000 per annum, Manchester
- Head of Resource The Industry Club London Ltd 55 - 60K, LONDON, SE1
- Global Digital Manager - Dubai Dot-Gap £47k, London Central
- Global Strategic Planning + Insight Exec Dot-Gap £31k, Dubai (Emirate) (AE)
- Black horse returns in new Lloyds Bank campaign
- Watch: Every Grand Prix winner from Cannes Lions 2015
- The man who made Grey matter
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Heineken selects Publicis Worldwide to be lead global creative agency
- Programmatic adspend nears £1bn and doubles for mobile