Harari Page set for merger with Dentsu shop Travis Sennett

By HARRIET GREEN, campaignlive.co.uk, Friday, 11 September 1998 12:00AM

Dentsu, the Japanese agency giant, is set to bolster its UK presence by acquiring Harari Page and merging it with its Travis Sennett Sully Ross subsidiary.

Dentsu, the Japanese agency giant, is set to bolster its UK

presence by acquiring Harari Page and merging it with its Travis Sennett

Sully Ross subsidiary.



The marriage will create an operation with claimed billings of pounds 40

million, while providing Dentsu with a more balanced offering alongside

its main UK agency, CDP.



It is also in line with Dentsu’s intention to propel the Travis

operation from its 68th ranking in last year’s Campaign Top 300 into the

top 30 within three years.



The new agency, to be called Travis Sully Harari, will have a combined

client list that includes Dell computers, Harvey Nichols, Aquascutum,

Yakult and the Spectator.



There will be no client conflicts and no redundancies among its combined

staff of 50, who will operate from next month out of the Travis Sennett

offices in London’s Lower John Street.



Sammy Harari, the Harari Page managing director, becomes chairman of the

new shop while Peter Travis retains his chief executive title.



This article was first published on campaignlive.co.uk

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