By JOHN OWEN and ASHLEY DAVIES, campaignlive.co.uk, Friday, 11 September 1998 12:00AM
Campaign next week celebrates its 30th anniversary with a 140-page
issue and 36-page supplement. The main issue comes complete with a
metre-square pull-out family tree of the agency world. Special features
include: a fantasy ad agency; a fantasy media agency, an all-time
creative league table; a column and feature from our guest contributing
editor, Rosie Boycott; a media section edited by Chris Ingram; the
results of a survey into the public’s view of ads; essays on the future
of the industry; Procter & Gamble’s worldwide media chief, Rich Wilson,
on the future of media; 19 Private Views written by the likes of John
Hegarty, John Webster, Paul Weiland and Tim Delaney. The supplement
includes reviews of the past four decades by advertising luminaries and
a dozen celebrity articles by Fay Weldon, Peter Mayle, David Puttnam,
Ridley Scott and Alan Parker among others.
The Independent Television Commission has said it is too early to fix a
date for the analogue switch-off. Responding to the Government’s
consultation document, ’Television: The Digital Future’, the ITC said
the switch-off date was ’many years away’, particularly as viewers’
attitudes to digital are untested.
Optimedia, Carat, MindShare and Initiative Media are understood to be
pitching for Adidas’s pan-European media co-ordination task. The first
presentations were made this week and a result is anticipated within a
month. The UK media brief, held by Leagas Delaney and New PHD, is
United News & Media has revealed its six-monthly results, showing a
pre-tax profit increase of 2.2 per cent to pounds 177.9 million on a
turnover of pounds 1.2 billion, up just over 6 per cent on the same
period last year.
The Telegraph is launching a senior appointments supplement for its
Thursday and Sunday newspapers, which will be printed on pink paper. The
supplement, called Business File, will feature jobs with annual salaries
above pounds 50,000. The section will be supported by a poster and radio
advertising campaign starting on Monday, created by J. Walter Thompson
and bought by MindShare.
Black & Decker has appointed Osprey Park, the agency arm of Jack Rubin’s
Osprey communications group, to handle the pounds 1 million pan-European
account of its DeWalt range of professional power tools. The assignment
covers above- and below-the-line activity.
Coors Brewing International is sponsoring Channel 5’s exclusive live
coverage of NFL American Football Live, which goes out after midnight on
Mondays. The deal was struck on Coors’ behalf by its media agencies,
BJK&E and the Negotiation Centre.
Aegis’s pre-tax profits for the first half of this year are up 16 per
cent to pounds 24.4 million. The chief executive, Crispin Davis, said
the group planned to take advantage of the economic turmoil in Asia by
spending pounds 15 million building up its network there.
Advertisers are marshalling opposition to Sweden’s proposal to push
through a Europe-wide ban on TV advertising to children under 12 when it
assumes the EU presidency in 2001. They will argue that the plan will
lead to poor quality children’s programming. Andrew Brown,
director-general of the Advertising Association, said: ’This matter has
to be taken very seriously’.
The Advertising Standards Authority has upheld a complaint about the
Daily Telegraph’s claim that it was ’Britain’s fastest growing
newspaper.’ Times Newspapers said it was inaccurate because the
Telegraph’s circulation fell during the last year by 5.5 per cent.
Quentin Morrissey, which stopped operating as a commercials production
venture with the departure of its co-founder, Nikki Welch (Campaign,
last week), will continue to operate as a TV and film production
company. Welch is now producing independently.
Campaign is set to raise its cover price from pounds 2.00 to pounds 2.10
from next week. This is the first price rise initiated by the magazine
since May 1996 and it marks an increase that is well below the rate of
This article was first published on campaignlive.co.uk