HOTLINE

By JOHN OWEN and ASHLEY DAVIES, campaignlive.co.uk, Friday, 11 September 1998 12:00AM

Campaign next week celebrates its 30th anniversary with a 140-page issue and 36-page supplement. The main issue comes complete with a metre-square pull-out family tree of the agency world. Special features include: a fantasy ad agency; a fantasy media agency, an all-time creative league table; a column and feature from our guest contributing editor, Rosie Boycott; a media section edited by Chris Ingram; the results of a survey into the public’s view of ads; essays on the future of the industry; Procter & Gamble’s worldwide media chief, Rich Wilson, on the future of media; 19 Private Views written by the likes of John Hegarty, John Webster, Paul Weiland and Tim Delaney. The supplement includes reviews of the past four decades by advertising luminaries and a dozen celebrity articles by Fay Weldon, Peter Mayle, David Puttnam, Ridley Scott and Alan Parker among others.

Campaign next week celebrates its 30th anniversary with a 140-page

issue and 36-page supplement. The main issue comes complete with a

metre-square pull-out family tree of the agency world. Special features

include: a fantasy ad agency; a fantasy media agency, an all-time

creative league table; a column and feature from our guest contributing

editor, Rosie Boycott; a media section edited by Chris Ingram; the

results of a survey into the public’s view of ads; essays on the future

of the industry; Procter & Gamble’s worldwide media chief, Rich Wilson,

on the future of media; 19 Private Views written by the likes of John

Hegarty, John Webster, Paul Weiland and Tim Delaney. The supplement

includes reviews of the past four decades by advertising luminaries and

a dozen celebrity articles by Fay Weldon, Peter Mayle, David Puttnam,

Ridley Scott and Alan Parker among others.



The Independent Television Commission has said it is too early to fix a

date for the analogue switch-off. Responding to the Government’s

consultation document, ’Television: The Digital Future’, the ITC said

the switch-off date was ’many years away’, particularly as viewers’

attitudes to digital are untested.



Optimedia, Carat, MindShare and Initiative Media are understood to be

pitching for Adidas’s pan-European media co-ordination task. The first

presentations were made this week and a result is anticipated within a

month. The UK media brief, held by Leagas Delaney and New PHD, is

unaffected.



United News & Media has revealed its six-monthly results, showing a

pre-tax profit increase of 2.2 per cent to pounds 177.9 million on a

turnover of pounds 1.2 billion, up just over 6 per cent on the same

period last year.



The Telegraph is launching a senior appointments supplement for its

Thursday and Sunday newspapers, which will be printed on pink paper. The

supplement, called Business File, will feature jobs with annual salaries

above pounds 50,000. The section will be supported by a poster and radio

advertising campaign starting on Monday, created by J. Walter Thompson

and bought by MindShare.



Black & Decker has appointed Osprey Park, the agency arm of Jack Rubin’s

Osprey communications group, to handle the pounds 1 million pan-European

account of its DeWalt range of professional power tools. The assignment

covers above- and below-the-line activity.



Coors Brewing International is sponsoring Channel 5’s exclusive live

coverage of NFL American Football Live, which goes out after midnight on

Mondays. The deal was struck on Coors’ behalf by its media agencies,

BJK&E and the Negotiation Centre.



Aegis’s pre-tax profits for the first half of this year are up 16 per

cent to pounds 24.4 million. The chief executive, Crispin Davis, said

the group planned to take advantage of the economic turmoil in Asia by

spending pounds 15 million building up its network there.



Advertisers are marshalling opposition to Sweden’s proposal to push

through a Europe-wide ban on TV advertising to children under 12 when it

assumes the EU presidency in 2001. They will argue that the plan will

lead to poor quality children’s programming. Andrew Brown,

director-general of the Advertising Association, said: ’This matter has

to be taken very seriously’.



The Advertising Standards Authority has upheld a complaint about the

Daily Telegraph’s claim that it was ’Britain’s fastest growing

newspaper.’ Times Newspapers said it was inaccurate because the

Telegraph’s circulation fell during the last year by 5.5 per cent.



Quentin Morrissey, which stopped operating as a commercials production

venture with the departure of its co-founder, Nikki Welch (Campaign,

last week), will continue to operate as a TV and film production

company. Welch is now producing independently.



Campaign is set to raise its cover price from pounds 2.00 to pounds 2.10

from next week. This is the first price rise initiated by the magazine

since May 1996 and it marks an increase that is well below the rate of

inflation.



This article was first published on campaignlive.co.uk

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