REVIEW: Marketing and advertising news in the week’s press

By CLAIRE COZENS, campaignlive.co.uk, Friday, 11 September 1998 12:00AM

Cadbury’s is extending its pounds 10 million-a-year sponsorship of Coronation Street for another three years in a deal worth pounds 30 million. The link remains Britain’s biggest TV sponsorship. Cadbury’s sponsorship credits, created by Aardman Animation, will remain. - General release

Cadbury’s is extending its pounds 10 million-a-year sponsorship of

Coronation Street for another three years in a deal worth pounds 30

million. The link remains Britain’s biggest TV sponsorship. Cadbury’s

sponsorship credits, created by Aardman Animation, will remain. -

General release



Four thousand churches have pooled pounds 1 million to fund the biggest

Christian advertising campaign ever run in Britain. The posters, which

will go up on more than 1,700 sites starting from Monday, advertise the

start of evangelical courses in more than 6,000 churches at the end of

the month. Churches are also planning to deliver more than four million

leaflets and advertise in local newspapers. - General release



The fast-food chain, KFC, has poached a senior marketer from its

arch-rival, Burger King, ending its six-month search for a marketing

director. John Prior, the new product director of Burger King, takes

over at KFC from Todd Martin, who left in February to become global

marketing director at Allied Domecq. - Marketing Week



IPC Magazines is launching Loaded overseas, with Australia and several

European countries earmarked for early expansion. Two overseas versions

of the lads’ magazine are expected to launch within a year. The

Australian market is considered attractive, with titles such as FHM, GQ

and the home-grown title, Ralph, already on sale there. - Marketing

Week



Lever Brothers is launching laundry detergent tablets for its Surf and

Radion brands in a bid to capitalise on the lead its Persil tablets has

given it over Procter & Gamble’s Ariel. Launches for both brands are

expected next year and any advertising for the Surf brand would most

likely be handled by the incumbent agency, Ammirati Puris Lintas. The

position of Ogilvy & Mather, the agency for Radion, is still unclear. -

Marketing



Manpower, the world’s biggest employment services group, is looking for

an advertising agency after ten years with TBWA GGT Simons Palmer. The

company has had a negligible advertising presence in the past decade.

Its renewed enthusiasm is thought to be linked to its recent commitment

to sponsor the Millennium Dome. - Marketing



Bupa has appointed two senior marketers following its recent

company-wide restructuring into five strategic business units. Howard

Beveridge, head of production development at Barclaycard, will take on

the role of marketing and sales director for hospitals and health

screenings. Eileen Folan joins as head of marketing planning and

intelligence after 14 years as head of consumer planning and research at

United Distillers. - Marketing Week



Cabal Communications, the publishing house set up by the ex-IPC

editor-in-chief, Sally O’Sullivan, is launching its first two titles

next month. Front, a lifestyle title aimed at 18- to 24-year-old men,

will concentrate on music, fashion, TV and sex. The second title, The

Real Homes Magazine, will be aimed at the mass home interest market and

will be edited by the former editor of IPC’s Living etc, Sarah Bravo. -

General release



The Unilever subsidiary, Birds Eye Wall’s, has appointed a new marketing

chief for its ice-cream division following Michael Hebel’s return to

Hamburg. Sharon Gardner, former international category manager for

take-home ice-cream, will head the department’s marketing team. Hebel

moved back to Hamburg to head the marketing of frozen foods for Langese

Iglo - which is Unilever’s continental equivalent of Birds Eye Wall’s. -

Marketing Week



Emap Elan has poached Fiona McIntosh from the National Magazine Company

to be editor of Elle. McIntosh takes over from Marie O’Riordan, who was

promoted to group publishing director of Emap’s youth titles in July. At

the same time, IPC has appointed Terry Tavner as the new editor of

Woman’s Own to replace Keith McNeill who died in May. Tavner is

currently the editor of Eva. - General release.



This article was first published on campaignlive.co.uk

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