Branding News brief: Rubicon launches Sensory Straw

Rubicon, the exotic juice brand, is launching a Sensory Straw, which has four small holes rather than one large one, an innovation said to improve the drinking experience. It will be available on 288ml cartons from October.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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