CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

By MAIRI CLARK, campaignlive.co.uk, Friday, 11 September 1998 12:00AM

Remember when you’d see those ads with housewives enthusing about things like washing powder or a new shampoo? Well, I’ve found myself straying into that scary territory a couple of times in the past two weeks. It’s too frightening for words. The problem is, I’m beginning to feel that I’m living in an ad.

Remember when you’d see those ads with housewives enthusing about

things like washing powder or a new shampoo? Well, I’ve found myself

straying into that scary territory a couple of times in the past two

weeks. It’s too frightening for words. The problem is, I’m beginning to

feel that I’m living in an ad.



I was shopping for washing powder in Safeways the other week and

suddenly I was in the Bold ad.



You know, the one where the wife sends the husband to the shops to get

some soap powder and fabric conditioner and he buys the combined

one.



I was standing there with a packet of washing powder in one hand and a

bottle of fabric conditioner in the other. Yes, standing in front of the

combined washing and fabric conditioners and thinking, ’both clean and

soft - for less?’. All I was lacking was the little boy running along

saying, ’we saved money’ and I was there.



The second incident came when I was happily chatting about a new pair of

black trousers when all of a sudden I heard my voice saying: ’Have you

tried those new Persil tablets yet?’ I’d become a soap-powder

evangelist.



I went on to elaborate about how it made my whites whiter than white but

kept my blacks black. And that the little string bag was ’dinky’.

Dinky?



I’ve never used the word before.



I don’t understand it. It’s not as though the advertising is any

good.



If I was re-enacting scenes from Levi’s ’laundrette’ or driving my Volvo

in a hurricane then fine, but not compromising on price and value, it’s

embarrassing.



If anyone knows an antidote, tell me. Please.


This article was first published on campaignlive.co.uk

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