By Glen Mutel,, campaignlive.co.uk, Thursday, 02 September 2004 08:30AM
Vote No is a non-party campaign formed by some of Britain's most successful entrepreneurs to garner support for a "no" vote in the forthcoming referendum on the European Constitution.
Its founders include Next's chief executive, Simon Wolfson, the P&O Group's chief executive, Robert Woods, and Carphone Warehouse's co-founder, David Ross.
Vote No awarded WCRS the business after a series of meetings with agencies. It will work with its sister agencies Dave, Meme and Personal to create a multimedia campaign designed to convince key voter groups of the dangers of the European Union constitution.
Stephen Woodford, a founding partner of WCRS, said: "Being against the draft constitution does not mean being anti-European. We will be presenting a 'no' vote as a positive thing -- a vote for keeping control and an opportunity for the kind of reform Europe urgently needs."
Vote No's chief executive, Alex Hickman, added: "We have set ourselves a multimillion-pound fundraising target and will spend what it takes to counter the government-funded 'yes' campaign."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on campaignlive.co.uk